KMMX

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KMMX
KMMX Mix100.3 logo.png
City Tahoka, Texas
Broadcast area Lubbock, Texas
Branding Mix 100.3
Slogan Lubbock's #1 Hit Music Station
Frequency 100.3 MHz
First air date 1996
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 269 meters (883 ft)
Class C1
Facility ID 86
Callsign meaning K M MiX
Owner Alpha Media
(Alpha Media Licensee LLC)
Webcast Listen Live
Website mix100lubbock.com

KMMX (100.3 FM), known as "Mix 100.3", is a Top 40 (CHR) radio station licensed to Tahoka, Texas, and serving the greater Lubbock, Texas, area. its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located south of the city.

History[edit]

KMMX-FM originally signed on as "Mix 104.7" as a Soft AC. However, the station suffered from weak signal penetration into the Lubbock market. In the 1990s, a frequency swap with another market allowed KMMX to occupy the 100.3 frequency. By May 1997, the station became more of a CHR leaning Hot AC format with live air personalities, using the slogan "A 50/50 Mix Of The 80s & 90s." This was a response to the loss of KRLB 99.5 "The Music Station," which, as a result of the sale of Mainstream CHR Z102 to KRLB's parent company, changed formats from Hot Adult Contemporary to Classic Rock.

In 1998, KMMX-FM dropped the ".3" from their name to a simplified "Hits 100 - Your Music Fix". In 1999, the station again changed slogans to "The Best Hits Of The 80s, 90s, & Today".

Briefly in 2003, the station used the slogan "Lubbock's New Number One 18-in-a-Row Hit Music Station." For much of the 2000s, Hits 100 was "Lubbock's Pop-Rock", a hybrid adult top-40/Hot AC station. Mix 100 shifted formats to mainstream CHR in 2010.

Programming[edit]

Mix 100 became the first radio station in Lubbock to carry the syndicated morning show "The Kidd Kraddick Morning Show" in June 2001.

In fiction[edit]

KMMX was the call sign on the side of a car driven by the camera operator of a fictional television news channel 8 station in the episode "On Camera" of Emergency!.

External links[edit]

Coordinates: 33°26′31″N 101°52′41″W / 33.442°N 101.878°W / 33.442; -101.878