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KMSG logo
  • My TV 53 (general)
  • New. Local. Unique. (newscasts)
Affiliations53.1: MyNetworkTV
OwnerCocola Broadcasting Companies, LLC
FoundedSeptember 6, 1995
First air date
September 29, 1999 (24 years ago) (1999-09-29)
Former call signs
  • K09XA (1999)
  • K55IM (1999–2001)
  • KMSG-LP (2001–2012)
Former channel number(s)
  • Analog: 55 (UHF, 1999–2006), 39 (UHF, 2006–2012)
  • Digital: 39 (UHF, 2012–2019)
  • Virtual: 43 (2019–2020)
Technical information[1]
Licensing authority
Facility ID65762
ERP15 kW
HAAT622.9 m (2,044 ft)
Transmitter coordinates36°44′45.2″N 119°17′2.4″W / 36.745889°N 119.284000°W / 36.745889; -119.284000 (KMSG-LP)
Public license information

KMSG-LD (channel 53) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.


KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.

On December 31, 2022, Azteca América ceased operations.


When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast ended in December 2021 and the station aired NewsNet for three months following.

KMSG offers 2½ hours of news per week (30 minutes each weekday) with the San Joaquin Valley's only 8 p.m. newscast, My 53 News at 8:00, which debuted April 1, 2022, and is simulcast on sister station KNXT-LD. The half-hour newscast immediately repeats.[2]

Technical information[edit]


Subchannel of KMSG-LD[3]
Channel Res. Aspect Short name Programming
53.1 1080i 16:9 KMSG-DT Main KMSG-LD programming / MyNetworkTV

Former rebroadcasters[edit]


  1. ^ "Facility Technical Data for KMSG-LD". Licensing and Management System. Federal Communications Commission.
  2. ^ Jones, Scott. "News on the Very Cheap". FTVLive. Retrieved May 22, 2022.
  3. ^ "KMSG-LD FRESNO, CA". Retrieved September 27, 2021.

External links[edit]