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KMSG logo
KMSG's Azteca logo
KFAZ logo
BrandingMy TV 53 (general)
My 53 News at 8 (newscasts)
Azteca América 39 (43.2)
Azteca Fresno 43.2 (43.2 secondary)
Affiliations39.1: Canal de La Fe
39.3: CBN News
43.2: Azteca América
43.3: Daystar
53.1: MyNetworkTV[1]
OwnerCocola Broadcasting Companies, LLC
FoundedSeptember 6, 1995
First air date
September 29, 1999 (22 years ago) (1999-09-29)
Former call signs
K09XA (1999)
K55IM (1999–2001)
KMSG-LP (2001–2012)
Former channel number(s)
55 (UHF, 1999–2006)
39 (UHF, 2006–2012)
39 (UHF, 2012–2019)
43 (PSIP, 2019–2020)
53 (PSIP, 2020−2021)
Shop at Home (1999–2008)
Technical information
Licensing authority
Facility ID65762
ERP15 kW
HAAT622.9 m (2,044 ft)
Transmitter coordinates36°44′45.2″N 119°17′2.4″W / 36.745889°N 119.284000°W / 36.745889; -119.284000 (KMSG-LP)
Translator(s)See below
Public license information

KMSG-LD (channel 39) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV and Azteca América. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.

KMSG's Azteca America feed is rebroadcast on KVVG-LD channel 54.1 in Visalia.


KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.


KMSG provides programming for the Hispanic community. Some of its most popular programming includes novelas, sports events such as First Division Mexican League Soccer, news, talk, comedy, reality, and women's magazines.


When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast ended in December 2021 and the station aired NewsNet for three months following.

KMSG offers 2½ hours of news per week (30 minutes each weekday) with the San Joaquin Valley's only 8 p.m. newscast, My 53 News at 8:00, hosted by news director Austin Reed, which debuted April 1, 2022. The half-hour newscast immediately repeats.[2] KMSG also airs the weekly syndicated program The Reed Report produced by Reed, which also airs on KWVT-LD.[3]


The station's digital signal is multiplexed:

Channel Video Aspect Short name Programming[4]
39.1 480i 4:3 Canal de La Fe
39.3 CBN News
43.2 720p 16:9 AZTECA Azteca América
43.3 480i 4:3 DAYSTAR Daystar
53.1 1080i 16:9 KMSG-DT MyNetworkTV



Station City of license Channels
First air date Call letters’
Former callsigns Former affiliations ERP
Facility ID
KFAZ-CA Visalia 8 (virtual)
18 (UHF)
December 7, 1992 K Fresno AZteca America K08LV (1992–2002) unknown 15 kW 644 m 68406
Visalia 35 (UHF)
47 (UHF)
June 12, 1997 unknown K35GB (2000)
K35FU (2000)
K10OC (1994–2000)
Tele Vida Abundante (until 2008) 150 kW 791 m 20560
KBID-LP Fresno 31 (UHF)
24 (UHF)
October 6, 1997 unknown KGMC-LP (2003–2006)
KJKZ-LP (1998–2003)
K28EZ (1996–1998)
America One (via KJEO-LP, until late 2007) 150 kW 562 m 23276


  1. ^ "Like TitanTV".
  2. ^ Jones, Scott. "News on the Very Cheap". FTVLive. Retrieved 2022-05-22.
  3. ^ "The Reed Report –". Retrieved 2022-05-22.
  4. ^ "KMSG-LD FRESNO, CA". Retrieved 27 September 2021.

External links[edit]