|Branding||KMTV Action 3 News|
|Slogan||Omaha's Source for Local News, Sports and Weather.|
|Channels||Digital: 45 (UHF)
Virtual: 3 (PSIP)
|Affiliations||CBS (since 1986, also from 1949–1956)|
|Owner||E. W. Scripps Company
(Scripps Broadcasting Holdings, LLC)
|First air date||September 1, 1949|
|Call letters' meaning||May Broadcasting
(the original owner)
|Sister station(s)||KEZO-FM, KKCD, KQCH, KSRZ, KXSP|
|Former callsigns||KMTV (1949–2009)|
|Former channel number(s)||Analog:
3 (VHF, 1949–2009)
ABC (1949–1953, 1954–1957)
DuMont (1949–1955) 
|Transmitter power||1000 kW|
|Height||393.4 m (1,291 ft)|
|Public license information:||Profile
KMTV-TV, virtual channel 3 (UHF digital channel 45), is a CBS-affiliated television station located in Omaha, Nebraska, United States. The station is owned by the E. W. Scripps Company. The station's studios are located on Mockingbird Drive in southwest Omaha and its transmitter tower is located on a "tower farm" near North 72nd Street and Crown Point Avenue in north-central Omaha. KMTV is currently third in the Nielsen ratings for the Omaha area. It also doubles as the default CBS station in the Platte Purchase (northern portions of the St. Joseph, Missouri television market) since it does not have a CBS affiliate of its own.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|3.1||1080i||16:9||KMTV-TV||Main KMTV-TV programming / CBS|
|3.2||480i||LAFF||Laff 1/18/16 |
KMTV was the last television station in the market to begin carrying a digital subchannel; digital subchannel 3.2 was originally affiliated with TheCoolTV starting in late 2010 or early 2011, but dropped the network on October 1, 2011, in favor of Live Well Network as part of a compensation dispute between Journal Broadcast Group and TheCoolTV's parent company Cool Music Network, LLC. In turn, Antenna TV took LWN's place on December 29, 2014.
KMTV shut down its analog signal, over VHF channel 3, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 45, using PSIP to display KMTV's virtual channel as 3 on digital television receivers. Although KMTV never had a "-TV" suffix affixed to its call sign from the beginning, it (along with other Journal-owned television stations which previously did not have a -TV suffix in their calls) officially added one to the callsign on June 19.
KMTV began broadcasting on September 1, 1949, as the second oldest television station in Nebraska. It operated as a CBS affiliate, but carried secondary affiliations with ABC and the DuMont Television Network. The station's call letters were originally intended to be KMA-TV, reflecting its first owner, Shenandoah, Iowa-based May Broadcasting, which owned KMA (960 AM) in that community. As Shenandoah was not considered to be part of the Omaha market at the time, the Federal Communications Commission (FCC) denied May's petition to utilize the KMA calls for the television station, so the alternate KMTV calls were requested instead. The station originally operated from studios located on 27th and Farnam Streets in downtown Omaha, just south of the studios of KETV (channel 7) (at 2665 Douglas), and seven blocks east of WOW-TV (channel 6, now WOWT) (at 3501 Farnam).
KMTV briefly dropped ABC programming when KOLN-TV signed on from Lincoln in 1953. The network returned to KMTV when the FCC separated Lincoln to form its own market a year later. In 1956, KMTV switched affiliations with WOW-TV and became an NBC affiliate. It also lost DuMont programming that same year when that network ceased operations. In September 1957, KMTV dropped its secondary ABC affiliation when KETV signed on as an exclusive affiliate of the network.
In 1978, KMTV relocated to its current studio facilities near 108th and Mockingbird Drive; the station's auxiliary transmitter remains at the station's former studio location. In 1986, KMTV and WOWT entered into an agreement which allowed them to return to their original affiliations; as a result, KMTV rejoined CBS after 30 years with NBC on June 29, 1986. A few months after returning to CBS, May sold both of its television stations – KMTV and KGUN-TV in Tucson – to Lee Enterprises after over 37 years of ownership. Lee sold its entire broadcasting division, including KMTV, to Emmis Communications in October 2000. In 2005, Emmis announced its exit from television station ownership to concentrate on its radio station properties, selling most non-license assets of KMTV as well as outright ownership of KGUN to the Journal Broadcast Group. The sale closed in late December of that year. At that point, Journal took over control of KMTV through a time brokerage agreement.
In late January 2007, Journal announced the sale of radio station KOMJ (1490 AM) to Cochise Broadcasting LLC, in order to purchase KMTV outright. The sale of KOMJ was necessary because Journal already owned the maximum number of broadcasting properties in the Omaha media market as designated by the FCC. The transactions were completed on March 27, 2007. Also in early 2007, KMTV's website was redesigned; like the websites of several other Journal-owned stations, it was maintained by the Local Media Network division of WorldNow until June 2011, when KMTV redesigned their website once again to the current layout. The current layout was designed to be much easier to navigate and provide quicker access to weather and news information.
On July 30, 2014, it was announced that The E. W. Scripps Company would acquire Journal Communications in an all-stock transaction. The combined firm will retain their broadcast properties, including KMTV, and spin off their print assets as Journal Media Group. The FCC approved the deal on December 12, 2014. It was approved by shareholders on March 11, 2015. The merger was completed on April 1, 2015.
Syndicated programs broadcast on KMTV include Dr. Phil, Entertainment Tonight and Celebrity Page. KMTV formerly served as the Omaha "Love Network" affiliate of the MDA Labor Day Telethon, until the organization's 2013 move from a syndicated broadcast to a network telecast on ABC.
Jeopardy! and Wheel of Fortune both formerly ran on KMTV, which respectively carried the game shows at 4:30 and 6:30 p.m. weekdays until Jeopardy! moved to WOWT and Wheel moved to KETV, both in September 1994 (Jeopardy! initially ran on KETV from 1984 to 1986, when it moved to KMTV; it began airing Wheel in January 1984). Live! with Kelly and Michael also aired on KMTV (as far back as the Regis & Kathie Lee era) until 2012, when the show moved to KPTM.
KMTV broadcasts a talk show called The Morning Blend, which airs weekday morning at 9:00 a.m. and is based on the program of the same name that originated on Milwaukee sister station and Journal television flagship WTMJ-TV (which syndicated the format to other Journal-owned stations in certain markets); the program maintains a multi-topic format that features paid segments from local businesses. The station ran a long-running children's religious show that debuted in 1961 called Ms. Jean's Storytime, which ended in September 2011 after a 50-year run.
In August 2012, the station began carrying Green Bay Packers preseason football games, as part the team's 'official broadcaster' deal with Journal, which in addition to owning KMTV and WTMJ, also owns Green Bay's WGBA-TV, a deal which continues under Scripps ownership.
KMTV presently broadcasts 22 hours of locally produced newscasts each week (with four hours on weekdays and one hour each on Saturdays and Sundays); in addition, the station's sports department also produces Sports Sound-Off, a weekly live sports call-in program that airs after the 10 p.m. newscast. It has spent most of the
Over the years, KMTV underwent many identity changes to keep up with broadcasting trends, as well to keep up in the local ratings race. The station's newscasts were once known as KMTV News; NewsCenter 3; Channel 3 News; KMTV News 3 and most recently KM3 News; today the station's newscasts are known as Action 3 News. Former NBC News anchor Tom Brokaw worked at the station as a reporter from 1962 to 1965.
In 2002, KMTV discontinued its 6 p.m. newscast and replaced it with syndicated tabloid programs. That same year, sports segments were dropped from the 10 p.m. newscast, and were replaced with a nightly commentary segment called For What It's Worth that was presented by then-sports director Travis Justice. In late 2005, KMTV discontinued For What It's Worth, returning to the traditional sports segment.
KMTV returned a newscast to the 6 p.m. timeslot on September 5, 2006, coinciding with Katie Couric's debut as anchor of the CBS Evening News. The station has also taken on the glossy imaging and graphics packages seen on most other Journal stations, though with differing fonts and colors. On December 22, 2006, the station announced it would not be renewing the contracts of evening news anchors Deborah Ward and Greg Peterson; the two were replaced by Carol Wang and Carlo Cecchetto on January 22, 2007.
On July 11, 2009, KMTV became the first commercial television station in Omaha, and the second commercial station in the state of Nebraska (after KOLN and PBS member station NET, both in Lincoln) to begin broadcasting its local newscasts in 16:9 widescreen standard definition. In October 2013, KMTV became the third commercial station in Omaha (after WOWT and KPTM) to broadcast its newscasts in high definition.
In late 2013 and early 2014 KMTV added one and one-half hours worth of new news programing. On July 15, 2013, KMTV announced that it would launch a weekday half-hour 4:00 p.m. newscast; the program made its debut September 23, 2013, the newscast was then expanded to an hour. In January 2014 KMTV began broadcasting an early morning show focused on weather. "Early Riser" runs from 4:30 a.m. to 5:00 a.m. and features Ryan McPike and Matt Monroe covering the weather for the upcoming day. The station's 4pm newscast became The Now Nebraska with the 2015-16 season, its first full season under Scripps ownership.
Notable former on-air staff
- Tom Brokaw - reporter (1960s; former anchor of the NBC Nightly News, now contributor at NBC News)
- Dick Fletcher - meteorologist (late 1970s; moved to WTSP in St. Petersburg in 1980; died February 26, 2008)
- Dale Hansen - sports reporter (1970s; now sports director for WFAA-TV in Dallas)
- Mary Hart - anchor (mid 1970s; later co-anchor of syndicated entertainment news show Entertainment Tonight)
- Floyd Kalber - anchor (1950s)
- Jon Kelley - reporter (1990–1991; later weekend co-host of syndicated entertainment news show Extra,later host of The Mole on ABC, now with KNTV in San Jose/SanFrancisco/Oakland)
- Chuck Roberts - anchor (1975–1981; later at HLN)
- RabbitEars TV Query for KMTV
- List of Digital Full-Power Stations
- http://www.omaha.com/index.php?u_page=1219&u_sid=10557376 Digital delay muddles broadcasters' plans, Brian Redemske, Omaha World-Herald, February 6, 2009
- "U. S. Commercial TV Stations, 1952". DuMont Project. Archived from the original on March 12, 2007. Retrieved October 25, 2016.
- "Journal Broadcast Group Announces Sale of KOMJ-AM in Omaha". Journal Broadcast Group. January 23, 2007. Archived from the original on September 28, 2007. Retrieved October 25, 2016.
- "Journal Broadcast Group Announces Sale of KOMJ-AM and Completion of Purchase of KMTV-TV" (Press Release). Journal Communications. March 27, 2007. Retrieved October 25, 2016.
- Glauber, Bill (30 July 2014). "Journal, Scripps deal announced". Milwaukee Journal Sentinel. Retrieved 30 July 2014.
- Scripps, Journal Merger Complete - Broadcasting & Cable
- Scripps, Journal Communications Complete Merger And Spinoff - NetNewsCheck.com
- Brokaw, Tom
- In Omaha, KMTV Adding 4 p.m. Newscast TVSpy, July 15, 2013.