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KMVP ArizonaSports98.7 logo.png
City Phoenix, Arizona
Broadcast area Phoenix, Arizona
Branding Arizona Sports 98.7 FM
Frequency 98.7 MHz (also on HD Radio)
First air date July 1960 (as KTAR-FM)
Format Sports Talk
ERP 100,000 watts
HAAT 545 meters (1,788 ft)
Class C
Facility ID 52514
Callsign meaning K Most Valuable Player
Former callsigns KTAR-FM (1960-May 21, 1973)
KBBC (May 21, 1973-1982)
KKLT (1982-2005)
KPKX (2005-2014)
Affiliations ESPN Radio
Owner Bonneville International
(Bonneville International Corporation)
Webcast Listen Live

KMVP-FM (98.7 FM) is the callsign for a radio station in Phoenix, Arizona branded as "Arizona Sports 98.7 FM". It airs programming from ESPN Radio, in addition to Arizona Sports-acquired broadcast rights for local teams. Arizona Sports is owned by Bonneville International Corporation. Its studios are located in Phoenix near Piestewa Peak and its transmitter is in South Mountain Park.

Arizona Sports is the flagship station of the National Basketball Association's Phoenix Suns, the National Football League's Arizona Cardinals, the Arizona State University Sun Devils' football games, the National Hockey League's Arizona Coyotes and Major League Baseball's Arizona Diamondbacks. Arizona Sports owns all of the major sports team rights in the Phoenix market.


Early years[edit]

98.7 FM signed on in July 1960 as KTAR-FM, co-owned with KTAR and KTAR-TV (now KPNX). In 1973, the station became KBBC broadcasting easy listening music programming. KBBC became one of the nation's pioneers in a format that became known as "Soft Rock" under the programming direction of J.D. Freeman who moved over from KNIX-FM afternoon drive.

KKLT (98.7 K-Lite)[edit]

In 1982, the format evolved into a soft adult contemporary music format branded as "K-Lite" along with a change of call letters to KKLT. The staff included program director Marc McCoy and sales manager Ken Hoag.

KPKX (98.7 The Peak)[edit]

On May 28, 2004, the format was changed to adult hits (along with a change of call letters to KPKX on May 9, 2005). KPKX became one of the first stations in the US to flip to the format, and the first not to do it as "Jack FM", "Bob FM", or with "FM" in its name. The first song on "The Peak" was "A Change Would Do You Good" by Sheryl Crow. Since then, various format tweaks molded the station into a true variety frequency.

KMVP-FM (Arizona Sports 98.7)[edit]

At 10 AM on January 6, 2014, after playing All The Small Things by Blink-182, followed by a brief goodbye message from the content manager Steve Douglas, KPKX flipped to a simulcast of sports talk-formatted 620 AM. On January 9, 2014, KPKX changed its callsign to KMVP-FM. On July 10, Bonneville announced Arizona Sports will move exclusively to 98.7 FM effective September 15; KTAR would then assume a full-time ESPN Radio simulcast.

External links[edit]

Coordinates: 33°19′59″N 112°03′50″W / 33.333°N 112.064°W / 33.333; -112.064