|Broadcast area||Salt Lake City, Utah|
|Branding||104.7 Mi Preferida|
|First air date||1989 (as KBXQ-FM at 104.9)|
|HAAT||647 meters (2,123 ft)|
|Former callsigns||KBXQ-FM (1989-1992)
|Former frequencies||104.9 MHz (1989-2005)|
|Owner||Simmons Media Group|
KNIV (104.7 FM) is a radio station broadcasting a regional Mexican format. Licensed to Lyman, Wyoming, USA, it serves the Salt Lake City area. The station is currently owned by Simmons Media Group.
Throughout the late 2000s, the station went through several formats before settling on adult album alternative, and becoming "104.7 The Point".
Until February 1, 2011, the station featured locally programmed music from the 1980s, 1990s, 2000s and today, formerly heard on 101.9 The End (KENZ). The End in April 2010 abandoned its Adult Album Alternative (Triple A) format and then became "Gen X Radio," playing an eclectic mix of 1990s and 2000s Top 40 music. In Early 2011, KENZ returned to its previous format, going against KYLZ for a short period of time.
On June 18, 2010, 3 Points Media, KYLZ's owners, announced that it was selling the station, along with KUDD and KUUU to Simmons Media Group. Pending FCC approval, the companies will continue to operate separately until a plan to divest several properties to comply with FCC ownership rules is announced.
On February 1, 2011, KYLZ changed its format to sports, branded as "The Zone", simulcasting KZNS 1280 AM Salt Lake City, Utah. On February 3, 2011 KYLZ changed its call letters to KZNS-FM to reflect the new format.
On July 7, 2011 KZNS-FM's sports format moved to KZZQ 97.5 FM Coalville, Utah (formerly active rock as "The Blaze"), while the 104.7 frequency changed its format to regional Mexican. On July 15, 2011 KZNS-FM (those calls moved to 97.5 FM) changed their call letters to KNIV.
As of mid-2013, "Mi Preferida" had moved into the top Spanish-language spot in the Salt Lake metro area, and is widely considered by local Hispanics to be their preferred station for hit regional Mexican music. Average age of listenership was 52% male and about 23 years old, though listeners of each age demographic were present.
- "KYLZ Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-04-27.
- It's the end of 101.9 The End as we know it, Salt Lake Tribune, April 23, 2010
- "SIMMONS BUYS THREE IN SLC" From Radio Ink (June 18, 2010)
- The Zone Gets The Point With FM Move In Salt Lake City
- Query the FCC's FM station database for KNIV
- Radio-Locator information on KNIV
- Query Nielsen Audio's FM station database for KNIV
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