KODS

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KODS
City Carnelian Bay, California
Broadcast area Reno, Nevada
Branding 103.7 The River
Slogan "#1 For Rock & Roll Oldies"
Frequency 103.7 MHz
Translator(s) See below
First air date 1970 (as KNLT at 101.7)
Format Classic Hits
ERP 6,300 watts
HAAT 910 meters
Class C1
Facility ID 2103
Former callsigns KNLT (1970-1975)
KSML (1975-1978)
KEZC (1978-1983)
KHTX (1983-1987)
KHTZ (1987-1988)
Former frequencies 101.7 MHz (1970-1984)
Owner Reno Media Group
Webcast Listen Live
Website river1037.com

KODS is a commercial radio station licensed to Carnelian Bay, California, broadcasting to the Reno, Nevada and Lake Tahoe areas on 103.7 FM. KODS airs a classic hits music format branded as "The River" (a local reference to the Truckee River). The station, now owned by Reno Media Group, began with a transmitter on Brockway Summit, between Truckee, CA and Lake Tahoe. Its signal could be heard only in Truckee and in a small section of Tahoe's north shore, including Kings Beach and Carnelian Bay. Tom Quinn and a handful of investors purchased the station, then known as KEZC, in 1982. Within two years Quinn petitioned the FCC to increase the station's power and he relocated the transmitter to Slide Mountain overlooking Reno, Carson City and Lake Tahoe. The station, with new call-letters KTHX and known as "K-Hits 104," had instant ratings success in the Reno radio market. This allowed Quinn to purchase a second station serving the Fresno, CA area and then a third in Las Vegas. In 1988, KTHX (then using the call-letters KHTZ) changed format to oldies music and call-letters to KODS, and the station instantly regained its position as the top-rated station in Reno. In the late 1990s KODS began using the nickname "The River" and in Incline Village the nickname "Fun 101" reflecting its use of a translator at 101.3 FM. Except during specialty programs, KODS subsequently dropped most of its 1950s and early 1960s music and transitioned to a classic hits rather than oldies format.

Translators[edit]

KODS also broadcasts on the following translators:

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
K267AA 101.3 Incline Village, Nevada 46 D K267AA FCC
K269DB 101.7 Carson City, Nevada K269DB FCC
K285EK 104.9 Battle Mountain, Nevada 19 D K285EK FCC
K293CA 106.5 Carson City, Nevada 250 D K293CA FCC

External links[edit]

Coordinates: 39°18′36″N 119°53′06″W / 39.310°N 119.885°W / 39.310; -119.885