KOD (album)

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KOD
JColeKOD.jpg
Standard album cover. The text on the album cover reads, "This album is in no way intended to glorify addiction".
Studio album by
ReleasedApril 20, 2018
Recorded2017–2018
Genre
Length42:27
Label
Producer
J. Cole chronology
4 Your Eyez Only
(2016)
KOD
(2018)
The Off Season
(2019)
Singles from KOD
  1. "KOD"
    Released: May 8, 2018
  2. "ATM"
    Released: July 31, 2018

KOD (an initialism for Kids on Drugs, King Overdosed and Kill Our Demons)[1] is the fifth studio album by American rapper J. Cole. It was released on April 20, 2018 through Dreamville Records, Roc Nation and Interscope Records.[2] The majority of the production on the album was handled by Cole himself, along with others such as T-Minus, Mark Pelli, BLVK and Ron Gilmore. The album incorporates elements of jazz rap and trap, Cole has stated that the production and rhyme schemes used throughout the album was inspired by SoundCloud rap. The album explores a variety of topics including drug abuse, addiction, depression, greed, African-American culture, and taxation in the United States.[3]

The album was supported by two singles: "KOD" and "ATM", which both debuted in the top 10 on the US Billboard Hot 100. In August 2018, Cole embarked on the KOD Tour, to promote the album.

KOD received positive reviews from critics and debuted atop the US Billboard 200, selling 397,000 album-equivalent units in its first week (174,000 coming from pure sales), earning Cole his fifth consecutive number-one album in the country, while also breaking several streaming records. The album also debuted at number-one in Australia, Canada, Ireland, and New Zealand. The album has since been certified Gold by the Recording Industry Association of America (RIAA).

Background and recording[edit]

In an interview with Vulture, Cole said that the seed for KOD was planted at rapper Kendrick Lamar's concert in Detroit for his Damn Tour in 2017, he said watching Lamar's performance reminded him of 2014 Forest Hills Drive. Cole further explained saying: "Kendrick’s show gave me chills because I got to see what it was like to have a hit album performed, and it set off a desire, it was a recognition — like, oh, I’ll take that again. Like looking at a menu, I’ll have that again."[4] The majority of the album was initially recorded over a span of two weeks while Cole was on the 4 Your Eyez Only Tour, and while on vacation in Italy and Tanzania,[4] Cole recorded three songs while on tour, and another six while on vacation.[4] According to Cole, he went back to the drawing board to perfect the final three songs,[4] the final version of the album took an additional 6 months.[5] Before recording KOD, Cole was working on an album titled The Fall Off,[6] which he plans to release in 2019.[7]

Artwork and title[edit]

Artwork as seen on back cover of KOD.

Cole revealed the album's cover art on April 18, 2018.[8] The cover art was done by Detroit artist, Kamau Haroon known artistically as Sixmau. Cole discovered Sixmau through singer and producer Childish Major, for whom he was doing art. Sixmau told Vibe magazine: "I can't talk much about his vision. You're going to have to listen to the album. It all ties in together. It was definitely a collaboration. It was a marriage of art and music. He told me what direction he was going in and then he gave me freedom to portray it how I wanted."[9]

The album's title carries three different subtitles: Kids on Drugs, King Overdosed, and Kill Our Demons.[10] On April 19, 2018, Cole released the album's trailer, in the trailer Cole broke down the meaning of the album title, he explained:

Composition[edit]

KOD has been characterized as conscious hip hop with elements of jazz rap and trap.[12] Cole has stated that the production and rhyme schemes used throughout the album was inspired by SoundCloud rappers. He said: "if you listen to the flows and the patterns and the production, it's like... these dudes inspired that form, that's the form I took to get this message off on this album."[7]

Release and promotion[edit]

On April 16, 2018, Cole sparked speculation of a new album after he cleared his Instagram account and changed his social media profile pictures to a plain purple background.[13] Later that day Cole took to Twitter to announce a surprise event for fans at the Gramercy Theatre in New York City. The event was free of charge, on a first-come, first-served basis.[14] The event turned out to be a surprise listening session for the album.[15] Later that night, he took to Twitter again to announce the album.[16] Cole held a second listening session in London the next day.[17] On April 18, 2018, Cole revealed the track listing for KOD.[8]

In order to promote the album, Cole announced the KOD Tour on May 8, 2018. The tour included 34 North American dates, starting in Miami, on August 9 and concluded in Boston, on October 10, 2018.[18] In an interview with Atlanta's Hot 107.9, rapper Lil Baby revealed that he was originally suppose to be on the tour.[19] Young Thug, Jaden Smith, EarthGang and Cole's alter ego kiLL edward served as supporting acts on the tour.[20]

On May 16, 2018, Cole released a 94-minute interview with radio personality Angie Martinez. During the interview Cole discussed a variety of topics including the album. The interview was conducted in Miami at producer Salaam Remi's house, before headlining the 2018 Rolling Loud Festival. The interview was Cole's first on camera interview since 2015.[7] On May 25, 2018, Cole released another hour long interview with rapper Lil Pump where they asked each other questions. It was recorded at Cole's recording studio, the Sheltuh in North Carolina. The song "1985" was allegedly aimed at Lil Pump.[21]

Cole performed "Intro" and "Friends" at the 2018 BET Awards on June 24, 2018. Singer Daniel Caesar performed part of "Intro" and the chorus to "Friends", rapper Wale was also part of the set.[22][23] Writing for Billboard, Nerisha Penrose declared it the best performance of the night, she wrote: "Instead of opting for the bouncy standout cuts like “Motiv8” or “ATM” from his newest album KOD, Cole reached for the heartfelt song “Friends” for his captivating performance."[24] The performance was Cole's first at the award show since 2013.

Singles[edit]

Screenshot from ATM music video.

"KOD" was serviced to American mainstream urban radio, as the album's first single, on May 8, 2018.[25] The song broke Spotify opening day record, it was streamed 4.2 million times, Taylor Swift previously held the record for "Look What You Made Me Do" (2017).[26] The song debuted at number 10 on the US Billboard Hot 100.[27] "ATM" impacted US rhythmic contemporary radio on July 31, 2018, as the album's second single.[28] The music video was released on April 20, 2018, upon release of the album.[29] "ATM" debuted at number six on the US Billboard Hot 100.[27]

Other songs[edit]

The music video for the song, "Kevin's Heart", was released on April 24, 2018, the video features actor and comedian Kevin Hart. The song debuted at number eight on the US Billboard Hot 100.[27] Producer DJ Premier released a remix of "1985", titled "DJ Premier 1966 Remix" on May 29, 2018.[30]

Critical reception[edit]

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?6.3/10[31]
Metacritic73/100[32]
Review scores
SourceRating
AllMusic3.5/5 stars[33]
Consequence of SoundB[34]
Exclaim!8/10[35]
The Guardian4/5 stars[36]
HipHopDX4.6/5[37]
NME4/5 stars[38]
Now4/5 stars[39]
Pitchfork6.3/10[40]
Rolling Stone3.5/5 stars[41]
XXL4/5 (XL)[42]

KOD received positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 73, based on 14 reviews, indicating "generally favorable reviews".[32] Alexis Petridis of The Guardian praised the album, calling Cole "the conscience of mainstream hip hop", he continued saying: "the goofy, self-deprecating humour of his 2014 single "Wet Dreamz" and the warm contentment of "Foldin Clothes" are both conspicuous by their absence. Instead, we find Cole repeatedly raising a concerned eyebrow at drug use in the world of Xanax-fuelled rap and probing hip-hop’s obsession with money. It’s the kind of thing that could come off a little preachy but it doesn’t here, largely because Cole is always quick to implicate himself."[36] Writing for The Ringer, Justin Charity called the album "a rebuke to the druggy concerns of a younger generation of rappers." He commented saying, "KOD is a curious treatise on how hip-hop might revise its principles in light of the genre's growing discomfort with the personal darkness that some very recent rap stars, proud addicts and abusers, have wrought."[43] Trent Clark of HipHopDX praised the album, calling it "one of the most important rap albums ever". He wrote: "J. Cole has a gift in turning tears into teaching tools and KOD is a concise, leather-bound audiobook of invaluable life direction goals."[37]

In a positive review, Lawrence Burney of Vice deemed the album Cole's "best effort yet", saying "yes, there are times when he seems a bit out of touch on KOD, but what translates most successfully here is compassion and concern, not contempt."[44] Briana Younger, writing for Spin, stated: "KOD is a stark reminder that some of life's most destructive elements don't always come with a warning label."[45] Sam Moore of NME called the album "powerful", he said: "Cole has emerged this decade as one of the US's finest rappers. He's a confident lyricist with an ear for a hip-pop hook, a willingness to address difficult subjects and an ability to weave compelling stories through his music."[38] Scott Glaysher of Now said, "Cole doesn't sacrifice any inch of rhythm or melody while detailing his cautionary tales. It's clear he's mastered the art of hiding medicine in candy."[39] Mitch Findlay of HotNewHipHop gave the album a 90% rating saying, "KOD is a trip worth taking", the album got a 85% audience rating based on over 400 user votes.[46] In a mixed review, Jon Caramanica of The New York Times said the album "has the feel of a casual placeholder between bigger ideas--it has neither the grim purpose or intense emotional acuity of his 2016 LP 4 Your Eyez Only, nor the cohesion of the prior one, 2014 Forest Hills Drive [...] Mr. Cole is an empathetic rapper, but he can be a mean moralist, too."[47]

Accolades[edit]

Publication List Rank Ref.
Billboard The 50 Best Albums of 2018 (So Far): Critics' Picks N/A
50 Best Albums of 2018: Critics' Picks
43
Capital XTRA Capital XTRA's 20 Best Albums of 2018
15
Complex The Best Albums of 2018 (So Far)
2
The Best Albums of 2018
3
HipHopDX The Top 10 Rap Albums Of 2018 (So Far)
2
HotNewHipHop Top 25 Hip-Hop & R&B Albums of 2018 So Far
1
Top 30 Hottest Hip-Hop Albums of 2018
1
Marie Claire 10 Best Albums of 2018 So Far N/A
NME The best albums of 2018 so far
17
Uproxx 20 Best Rap Albums of 2018 So Far
5
20 Must-Hear Rap Albums From 2018
1
Vulture The Best Albums of 2018 (So Far) N/A
XXL 47 of the Best Hip-Hop Projects of 2018 (So Far) N/A

Awards[edit]

"ATM" music video received nominations in two categories at the 2018 MTV Video Music Awards, including Best Hip Hop Video and Best Art Direction.[62] KOD was nominated for Album of the Year at the 2018 BET Hip Hop Awards.[63] The album was nominated for Favorite Album at the 44th People's Choice Awards.[64]

Commercial performance[edit]

In the United States, on the day of its release, KOD broke streaming records on both Spotify and Apple Music.[65] The album achieved a total of 64.5 million streams on Apple Music, breaking the previous record for Views by Drake in 2017.[65] The album achieved 36.7 million streams on Spotify.[65] Following the release, the album was promoted on social media by numerous other artists including Snoop Dogg,[66] Fabolous,[67] Nas,[68] The Game,[69] and Diddy.[70] It subsequently debuted at number one on the US Billboard 200, earning 397,000 album-equivalent units, including 174,000 in pure sales, making it Cole's fifth number one album. At the time of its release, the album achieved the largest streaming week of 2018 (and third-largest ever), accumulating over 322.7 million streams, only behind Kendrick Lamar's Damn (340.6 million) and Drake's More Life (384.8 million). It registered the biggest week in 2018 for an album, surpassing Justin Timberlake's Man of the Woods (293,000 units), and the second largest sales week, behind Timberlake's.[71] Cole also became the first musician to simultaneously debut three new songs inside the top 10 of the US Billboard Hot 100, with "ATM" (at 6), "Kevin's Heart" (8), and "KOD" (10).[72] As a result of sales and streaming figures, he was the first artist to have a trio of tracks open inside the uppermost tier at the same time.[72] The remainder of the album also debuted in the Hot 100.[73] Cole managed to tie with the Beatles for having six positions in the top 20 on the Hot 100 chart, a record that the rock band had previously held for fifty-four years.[74]

In its second week the album fell to number three on the US Billboard 200, moving 105,000 album-equivalent units.[75] In its third week, the album climbed to number two, moving 68,000 album-equivalent units.[76] On May 14, 2018, KOD was certified Gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 album-equivalent units in the US.[77] As of July 2018, KOD has sold 241,000 recognized copies and a total of 794,000 album-equivalent units in the United States.[78] As of October 2018, the album has sold a total of 1,008,000 album-equivalent units in the United States.[79]

KOD was a commercial success internationally as well, debuting at number one in Australia, Canada, Ireland, and New Zealand. It peaked within the top ten on charts in Belgium, Denmark, Netherlands, Finland, Norway, Sweden, Switzerland and the United Kingdom.

Usage in media[edit]

Songs from the album were featured in the official 2018 NBA Playoffs and the NBA Finals promotion for ESPN.[80][81] "ATM" appeared on the soundtrack to 2018 video game NBA Live 19.[82]

Track listing[edit]

Credits adapted from album's liner notes as cited on the official Dreamville website.[83]

No.TitleWriter(s)Producer(s)Length
1."Intro"
J. Cole1:47
2."KOD"ColeCole3:11
3."Photograph"Cole3:38
4."The Cut Off" (featuring Kill Edward)
  • Cole
  • BLVK
3:57
5."ATM"Cole3:36
6."Motiv8"
Cole2:13
7."Kevin's Heart"3:20
8."Brackets"Cole5:15
9."Once an Addict (Interlude)"
  • Cole
  • Ron Gilmore[b]
3:17
10."Friends" (featuring Kill Edward)
Cole4:17
11."Window Pain (Outro)"
  • Cole
  • Edward
  • Jorge Barreiro
Cole4:46
12."1985 (Intro to The Fall Off)"ColeCole3:10
Total length:42:27

Notes

  • ^[a] signifies an additional producer
  • ^[b] signifies an additional bassline producer
  • Kill Edward, credited as a featured artist on "The Cut Off" and "Friends", is an alias of J. Cole, stylized as kiLL edward[84]
  • "ATM" is an abbreviation for "Addicted to Money"[85]
  • "Brackets" and "Friends" are stylized in all caps
  • "Intro", "KOD", "ATM", "Once an Addict" and "Window Pain" feature background vocals by Jasmin "Charly" Charles
  • "The Cut Off" features vocals by Kaye Foxx
  • "Brackets" features vocals by Kill Edward and Kaye Foxx
  • "Friends" and "Window Pain" feature background vocals by Kaye Foxx

Sample credits

  • "Intro" contains excerpts from "Love from the Sun", as written by Richard Clay, Carl Clay and Wayne Garfield, and performed by Norman Connors.
  • "Photograph" contains excerpts from "All Mine (Minha)" as written by Raymond Evans, Jay Livingston and Francis Hime and performed by Kenny Burrell, from the album Lotus Blossom.
  • "The Cut Off" contains excerpts from "Kissing My Love", as written and performed by Bill Withers; and "Dark & Mellow", as written and performed by Takehiro Honda.
  • "ATM" contains excerpts from "I'll Never Stop Loving You", as written by Nicholas Brodszky and Sammy Cahn, and performed by Ahmad Jamal.
  • "Motiv8" contains an uncredited sample of "Knuck If You Buck", performed by Crime Mob;[86] and excerpts from "Get Money", as written by Roy Ayers, James Bedford, Lamont Porter, Sylvia Striplin and Christopher Wallace, and performed by Junior M.A.F.I.A..
  • "Brackets" contains excerpts from "Fame (Part Two)" as written by and performed by Richard Pryor; and elements and samples from "Maybe Tomorrow" performed by Grant Green.
  • "Once an Addict" contains excerpts from "A Day in the Park", as written and performed by Michał Urbaniak.
  • "Friends" samples a portion of "Modesty Blaise Theme", as written by John Dankworth, and performed by John Dankworth and His Orchestra.
  • "Window Pain (Outro)" contains samples from "Only Faith and Hope" performed by J.O.B. Orchestra, from the album Open the Doors to your Heart.
  • "1985 (Intro to The Fall Off)" contains uncredited samples of "8 Million Stories", performed by A Tribe Called Quest; and an interpolation of "We Don't Care" performed by Kanye West.[87]

Personnel[edit]

Credits adapted from official liner notes.[83]

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Canada (Music Canada)[109] Gold 40,000^
United States (RIAA)[110] Platinum 1,008,000double-dagger

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

List of release dates, showing region, format(s), label(s) and reference(s)
Region Date Format Label Ref.
Various April 20, 2018 [111][2][112]
April 23, 2018 Vinyl LP [113]

See also[edit]

References[edit]

  1. ^ J. Cole (April 19, 2018). "KOD. 3 meanings. The rest of the album I leave to your interpretation". Twitter. Retrieved June 28, 2018.
  2. ^ a b "KOD by J. Cole on iTunes". Apple Music. Retrieved April 20, 2018.
  3. ^ "The North Carolina MC returns to form and tackles the topics of drug abuse, addiction, depression and Black America". Medium. April 22, 2018. Retrieved April 22, 2018.
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  6. ^ JColeNC (April 26, 2018). "Was working on the fall off. And helping kiLL edward with his album. @killhisways but he don't tweet a lot". Twitter. Retrieved July 9, 2018.
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