|City||Sun City, Arizona|
|Broadcast area||Phoenix, Arizona|
|Branding||106.3 Más Variedad|
|Frequency||106.3 MHz (also on HD Radio)|
|First air date||March 7, 1975 (as KWAO)|
|Callsign meaning||"AMOR" (Former format was Spanish AC and the name was used for their moniker at the time)|
|Former callsigns||KWAO (1975-1986)
(Univision Radio License Corporation)
|Sister stations||KKMR, KQMR|
KOMR (106.3 FM) in Sun City, Arizona, is a Spanish AC radio station serving the Phoenix area. The Univision station, along with sister stations KQMR in Globe and KKMR in Arizona City, is known on-air as "106.3 Más Variedad".
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KOMR signed on in 1975 as KWAO. The station upgraded to a class C2 after another station was moved from 106.3 in Arizona City, AZ to 106.5 in the late 1990s.
106.3 was originally a classical music outlet, KONC from 1986 to 1993, when it became KEDJ in 1993.
In 2001, Hispanic Broadcasting Corporation (a predecessor to Univision Radio) acquired the station and flipped the station to a Spanish-language adult contemporary station called "Amor", simulcasting with KKMR and KQMR. Moments after the format change, the owners of 103.9 FM, which was then Rhythmic Contemporary Hit Radio KPTY, purchased the rights to the KEDJ format (minus the contract to air Howard Stern's syndicated program, which had been on 106.3 and 100.3) and call letters, as well as the Edge moniker. Three callsign changes in 15 days followed until 106.3 became KOMR.
In October 2005, Univision made adjustments to the "Amor" format, making it more oldies-driven, and changed the name to "Recuerdo".
- Recuerdo's website
- Query the FCC's FM station database for KOMR
- Radio-Locator information on KOMR
- Query Nielsen Audio's FM station database for KOMR