KPEK

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KPEK
KPKK-FM.png
City of license Albuquerque, New Mexico
Broadcast area Albuquerque, Santa Fe and surrounding areas
Branding The Peak
Slogan 90's, 2k and Today
Frequency 100.3 (MHz) (also on HD Radio)
First air date December 1974 (as KPAR-FM)
Format Hot AC
ERP 22,500 watts
HAAT 1,253 meters
Class C
Facility ID 4704
Callsign meaning K PEaK
Former callsigns KPAR-FM (1974-1980)
KKJY (1980-1994)
KHTZ (1994-1996)
Owner Clear Channel Communications
Webcast Listen Live
Website 1003thepeak.com

KPEK is a commercial radio station located in Albuquerque, New Mexico, broadcasting on 100.3 FM. KPEK airs a hot adult contemporary music format branded as "The Peak".

History[edit]

The Peak launched in September 1996 with a modern adult contemporary format built on the popularity of artists such as Hootie & the Blowfish, Counting Crows and Alanis Morissette. Gene & Julie were the stations first morning program who would help to grow the stations audience before moving to a bigger market in 1999. By 2000, The Peaks' format had skewed towards alternative rock after its sister station KTEG "The Edge" moved on to heavier rock. Their slogan at that time was "music for the rest of us" and would be one of the top rated stations in Albuquerque. But by early 2001 two of its competitors would challenge the station creating a fierce battle in the alternative format. By 2003 KPEK would bring on Tony & Jackie who had been heard on local top 40 stations KKSS, KCHQ, and KKOB-FM in past years. The Peak would also shift to a Hot AC format returning it to a pop-based format rather than a rock-based one.

External links[edit]

Coordinates: 35°12′50″N 106°27′04″W / 35.214°N 106.451°W / 35.214; -106.451