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|Broadcast area||Freedom/Santa Cruz/Monterey/Salinas, California|
|Slogan||Live Free-range DJs 24/7|
|Repeater(s)||94.9 KPYG (Cayucos)|
|First air date||1987|
|Call sign meaning||PIG|
|Former call signs||KPIG (1987-2005)|
|Owner||Stephens Media |
|Sister stations||KCDU KHIP KKHK KWAV|
KPIG-FM (107.5 FM, "K-PIG") is a radio station located near the city of Santa Cruz, California, United States. Founded in 1988, the studio is based in Watsonville, California, and broadcasts to the counties of Santa Cruz and Monterey. It also has a radio repeater on 94.9 MHz FM in San Luis Obispo County as KPYG (since 2004). The station's logo, designed by John F. Johnson, features a sunglasses-wearing pig in farmer's clothing and a cowboy hat, as well as its branding, website and city of license. It has been owned by Stephens Media since October 2019.
The station signed on in 1987 as KPIG (without the -FM suffix). The suffix would be added in 2005.
KPIG is among one of the first radio stations in the world to webcast their program, going online on August 2, 1995 during Cousin Al's show. Frequently song requests are submitted via e-mail from listeners around the globe. Indirect references to KPIG appear in the songs "I'm Coming Home" by Robert Earl Keen and "Beer Run" (which references the Robert Keen song) by Todd Snider, both of whom are frequently featured on the air and perform at KPIG's events.
In 2001 the station was bought by Mapleton Communications.
In March 2010, KPIG placed its audio stream behind a paywall. On October 1, 2012, KPIG launched an ad-free "KPIG Online Radio" app in the Apple App Store. A monthly subscription purchased through the official website is required for streaming.
In 2015, Mapleton sold repeater KPYG to Dimes Media. Mapleton continued operating it after the sale closed.
On July 1, 2019, Mapleton announced its intent to sell its remaining 37 radio stations to Stephens Media. Stephens began operating the station that same day. The sale was approved on October 9, 2019,  and was consummated on October 15, 2019. The station has continued its longtime format after the closure of the acquisition, although the fate of KPYG is still being determined.
KPIG operates a loosely defined progressive full service format encompassing folk, blues, rock, and Americana. As the station's license city is (appropriately) Freedom, California, it has a freeform presentation, with disc jockeys given authority to choose their own playlists. KPIG has strong community ties featuring local programming, sponsors, news and commentary. KPIG also operates the Hog Call line, a free community call-in line for leaving recorded announcements that will be played on the air. Much like newspaper classifieds, common "Hog Calls" are regarding items for sale or upcoming community events.
Among its most well known programs are "Sunday Night Dead" with Grateful Don Potter, "Uncle Sherman's Dirty Boogie" on Saturday nights, "Please Stand By" the in-studio live music show, on Sunday mornings. "Please Stand By", hosted by Sleepy John Sandidge, features local and world-famous Country, Folk, and Blues acts. The station also hosts several popular music festivals each year including the Humbug Hoedown in December, and is the radio volunteer for the free music festival each October in Golden Gate Park called Hardly Strictly Bluegrass. In 2019, Choo Choo Charlie, formerly known as Daylight Charlie from the Cousin Al's Bluegrass Show, returned to KPIG radio hosting the Alternative Roots Bluegrass and Beyond Show.
Connection to KFAT
KPIG's predecessor was KFAT, broadcasting out of Gilroy, California from 1975 to 1983, at which time it became KBAY. Much of KPIG's founding staff and current on-air personalities worked at KFAT. KFAT specialized in true Country and Folk as well as many off-beat oddities. Archived tapes of broadcasts are still streamed from *this archiving website and some history and memories are available at the *KFAT.com website
Program Director, Laura Ellen Hopper (April 29, 1950 – May 28, 2007), who had helped found KFAT in 1975, had produced a side-project webcast, the Cowboy Cultural Society web site and stream that plays contemporary and classic Cowboy music.
Former morning disc jockey Dallas Dobro is also the regular mainstage Master of Ceremonies at the twice-annual Strawberry Music Festival in Camp Mather, Yosemite, California. Dobro left the station in 2006 and now resides and works in radio in Petaluma, California.
"Wild" Bill Goldsmith, KPIG's former webmaster, and the person who first put its program on the web, founded Radio Paradise, a webcast of "Eclectic Online Rock".
John F. Johnson (Oct. 7, 1944 - Jan. 23, 2017) of Teapot Graphics (Santa Cruz, CA) designed the logo in 1990. The logo is used on the ubiquitous bumper sticker and it, along with other artwork has created a look-and-feel for the station. Over KPIG's first 25 years John designed advertising and merchandise including t-shirts, calendars, CD packages and posters which are very popular with the listeners.
Effective December 31, 2007, radio format syndication firm Dial Global offers KPIG's programming to other stations across the United States via satellite distribution. KPIG's programming is offered to stations as either a primary format, or via a station's HD Radio subchannel. The format makes KPIG one of only three terrestrial based radio superstations in the United States (WBBR, a business-talk radio network and 660, The Fan, a Sports station, both in New York City, being the others).
- "Query the REC California FM Station database for KPIG-FM". REC Networks. Retrieved 7 July 2019.
- Lane, Jennifer (March 17, 2010). "KPIG Asks Listeners To Pay For Streams". Audio4cast.com. Retrieved June 11, 2017.
- "Pig News: The Free KPIG iPhone/Android App". KPIG.com. January 1, 2013. Retrieved June 11, 2017.
- "Stephens Media Group Acquires 37 Stations From Mapleton Communications" from Radio Insight (July 1, 2019)
- "Stephens completes its Mapleton deal". Streamline Publishing. 9 October 2019. Retrieved 19 October 2019.
- KPIG official website
- KPIG current playlist
- Query the FCC's FM station database for KPIG
- Radio-Locator information on KPIG
- Query Nielsen Audio's FM station database for KPIG
- Query the FCC's FM station database for KPYG
- Radio-Locator information on KPYG
- Query Nielsen Audio's FM station database for KPYG