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Santa Barbara, California
United States
Branding Univision Costa Central
Channels Digital: 21 (UHF)
Virtual: 38 (PSIP)
Subchannels 38.1 Univision
38.2 UniMás
38.3 LATV
38.4 HSN
38.5 Qubo
Translators Analog 10 (LPTV)
Affiliations Univision
Owner Entravision Communications Corporation
(Entravision Holdings, LLC)
First air date April 1, 2001; 16 years ago (2001-04-01)
Former channel number(s) Analog:
38 (UHF, 2001–2009)
Transmitter power 1,000 kW
Height 930.0 meters (3,051.2 ft)
Facility ID 12144
Transmitter coordinates 34°31′28″N 119°57′35″W / 34.52444°N 119.95972°W / 34.52444; -119.95972
Licensing authority FCC
Public license information: Profile

KPMR is a full-service Spanish-language television station in Santa Barbara, California. Owned by Entravision Communications, it broadcasts locally on digital UHF channel 21 as an affiliate of Univision. The station, founded on February 27, 1998, bills itself as the television station most watched by the Hispanic community on the Central Coast of California.


KPMR's logo from April 1, 2001 through December 31, 2012.

On May 23, 1997, the FCC granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by the its application identification, 840720 kg, the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under Program Test Authority as a Univision affiliate. The FCC granted the license on April 12, 2002.


KPMR airs Spanish-language programming such as movies, comedies and news, as well as Univision network programming. Local programming includes a newscast originally called 'Noticias Costa Central', and recently rebranded as Noticias A Su Lado, which airs nightly at 6pm and 11pm.[1]

Competing news stations in the area announced that local newscasts will be shut down on December 30, 2011;[2] however, the station continues to broadcast the local news.[3] The station also continues to operate as a Univision affiliate.[4]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[5]
38.1 1080i 16:9 KPMR-DT Main KPMR programming / Univision
38.2 480i 4:3 Telefut UniMás
38.4 HSN Home Shopping Network
38.5 QUBO Qubo

The FCC granted KPMR a construction permit in March 2001 to build companion digital facilities to broadcast on channel 21 with 1000 kW ERP. After two extensions of the construction permit, the station applied for and was granted Special Temporary Authority (STA) to build reduced-power facilities in October 2003. After several extensions of the STA, KPMR-DT applied for a license for its full-power digital facilities in July 2006. As of November 2006, the FCC has not yet granted the license. The station has elected to remain on channel 21 after the end of the DTV transition.

Analog-to-digital conversion[edit]

KPMR shut down its analog signal, over UHF channel 38, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 21.[6] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 38.

KPMR also broadcasts sister station KTSB-CA as a digital subchannel.


External links[edit]