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Santa Barbara/Santa Maria/
San Luis Obispo, California
United States
CitySanta Barbara, California
BrandingUnivision Costa Central
ChannelsDigital: 21 (UHF)
Virtual: 38 (PSIP)
TranslatorsK32LT-D (UHF) San Luis Obispo
Affiliations38.1: Univision
38.2: Ion Television
38.3: UniMás
38.4: Comet
38.5: Grit
OwnerEntravision Communications
(Entravision Holdings, LLC)
First air dateApril 1, 2001 (18 years ago) (2001-04-01)
Former channel number(s)Analog:
38 (UHF, 2001–2009)
Transmitter power1000 kW
Height930 m (3,051 ft)
Facility ID12144
Transmitter coordinates34°31′27.9″N 119°57′38.5″W / 34.524417°N 119.960694°W / 34.524417; -119.960694
Licensing authorityFCC
Public license informationProfile

KPMR, virtual channel 38 (UHF digital channel 21), is a Univision-affiliated television station licensed to Santa Barbara, California, United States and serving the Central Coast of California. Owned by Entravision Communications, it is a sister station to Santa Maria-licensed UniMás affiliate KTSB-CA, channel 35 (which is simulcast on KPMR's third digital subchannel). The two stations share studios on Fairway Drive in Santa Maria; KPMR's transmitter is located atop Broadcast Peak, between Santa Barbara and Santa Ynez in the Santa Ynez Mountains.


KPMR's logo from April 1, 2001 through December 31, 2012.

On May 23, 1997, the Federal Communications Commission (FCC) granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by the its application identification, 840720 kg, the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under Program Test Authority as a Univision affiliate. The FCC granted the license on April 12, 2002.


KPMR airs Spanish-language programming such as movies, comedies and news, as well as Univision network programming. Local programming includes a newscast originally called 'Noticias Costa Central', and recently rebranded as Noticias A Su Lado, which airs nightly at 6 p.m. and 11 p.m.[1]

Competing news stations in the area announced that local newscasts will be shut down on December 30, 2011;[2] however, the station continues to broadcast the local news.[3] The station also continues to operate as a Univision affiliate.[4]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[5]
38.1 1080i 16:9 KPMR-DT Main KPMR programming / Univision
38.2 480i ION Ion Television
38.3 KTSB-DT2 Simulcast of KTSB-CA / UniMás
38.4 Comet Comet
38.5 GRIT Grit

The FCC granted KPMR a construction permit in March 2001 to build companion digital facilities to broadcast on channel 21 with 1000 kW ERP. After two extensions of the construction permit, the station applied for and was granted Special Temporary Authority (STA) to build reduced-power facilities in October 2003. After several extensions of the STA, KPMR-DT applied for a license for its full-power digital facilities in July 2006. The station has elected to remain on channel 21 after the end of the DTV transition.

Analog-to-digital conversion[edit]

KPMR shut down its analog signal, over UHF channel 38, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 21.[6] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 38.

KPMR also broadcasts sister station KTSB-CA as a digital subchannel.


  1. ^ KPMR-TV Univision Launches Local Spanish-Language Newscast 'Noticias Univision Costa Central'
  2. ^ No Chance to Save Spanish-Broadcasting Station KPMR KCOY-TV
  3. ^ Noticias Locales
  4. ^ KPMR supporters say investor proposals to save newscast declined KSBY.
  5. ^ RabbitEars TV Query for KPMR
  6. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.

External links[edit]