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CitySalinas, California
Broadcast areaSanta Cruz, California
BrandingLa Preciosa 100.7
SloganCon Puras Que Te Gustan
Frequency100.7 MHz
Translator(s)100.9 MHz K265DG Hollister
100.9 MHz K265DK Greenfield
93.5 MHz K228FD Monterey
FormatSpanish Adult Hits
ERP1,400 watts
HAAT727 meters
Facility ID8204
Transmitter coordinates36°32′5.00″N 121°37′14.00″W / 36.5347222°N 121.6205556°W / 36.5347222; -121.6205556
Callsign meaningKotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix
OwneriHeartMedia, Inc.
(CC Licenses, LLC)
Sister stationsKDON-FM, KION, KOCN, KTOM-FM
WebcastListen Live

KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc.. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south. The call letters are a placeholder for future use by the station owner.

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