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CitySalinas, California
Broadcast areaSanta Cruz, California
Frequency100.7 MHz
BrandingLa Preciosa 100.7
SloganCon Puras Que Te Gustan
FormatSpanish adult hits
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
Sister stationsKDON-FM, KION, KOCN, KTOM-FM
Call sign meaningKotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix
Technical information
Facility ID8204
ERP1,400 watts
HAAT727 meters
Transmitter coordinates36°32′5″N 121°37′14″W / 36.53472°N 121.62056°W / 36.53472; -121.62056
Translator(s)100.9 MHz K265DG Hollister
100.9 MHz K265DK Greenfield
93.5 MHz K228FD Monterey
WebcastListen Live

KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc.. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

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