KPRC-FM

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KPRC-FM
City of license Salinas, California
Broadcast area Santa Cruz, California
Slogan La Preciosa 100.7
Frequency 100.7 MHz
Translator(s) 100.9 K265DG (Hollister)
100.9 K265DK (Greenfield)
First air date 1993
Format Spanish Adult Hits
ERP 1,400 watts
HAAT 727 meters
Class B
Facility ID 8204
Transmitter coordinates 36°32′5.00″N 121°37′14.00″W / 36.5347222°N 121.6205556°W / 36.5347222; -121.6205556
Owner iHeartMedia, Inc.
Sister stations KDON, KION, KOCN, KTOM
Webcast Listen Live
Website lapreciosa.com

KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, USA, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc.. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

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