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La Crescent, Minnesota/La Crosse, Wisconsin
United States
CityLa Crescent, Minnesota
ChannelsDigital: 23 (UHF)
Virtual: 23
BrandingKQEG TV
23-51-Cable 5
AffiliationsAMGTV (part-time)
OwnerMagnum Radio, Inc.
(sale to Morgan Murphy Media pending[1])
FoundedJuly 15, 1992
First air date
Former call signs
K50DK (1992–1996)
KQEG-LP (1996–2001)
KQEG-CA (2001-2015)
W45CF (2002-2010)
WROE-LP (2010-2014)
WMBZ-LP (2014-February 2015)
WBWI-LP (February-June 2015)
WMKQ-LP (June 2015-February 2017)
WZRK-LP (February-July 2017)
WIBU-LP (2009-2015)
Former channel number(s)
50 (UHF, 1994–2001)
UPN (until 2006)
FamilyNet (secondary, until 2013)
Ion Television (2009-2015)
Call sign meaning
White Eagle Partnership (former owner)
Technical information
Licensing authority
Facility ID72207
ClassDT Class A
ERP15 kW
HAAT225 m (738 ft)
Transmitter coordinates43°44′53″N 91°17′51″W / 43.74806°N 91.29750°W / 43.74806; -91.29750
Translator(s)WEZY-LP 51 (UHF)Analog Tomah
WBOO-LP 45 (UHF)Analog Elk Mound
Public license information

KQEG-CD, virtual and UHF digital channel 23, is a low-powered, Class A AMGTV-affiliated television station licensed to La Crescent, Minnesota, United States. The station is owned by Magnum Radio, Inc. KQEG-CD's studios are located in La Crosse, Wisconsin.

The station has two translators: WEZY-LP (channel 51), located in Tomah, Wisconsin; and WBDL-LP (channel 45, formerly WBOO-LP), located in Elk Mound, Wisconsin. WBOO-LP remained silent as of July 14, 2020, because channel 45 lies in the 600 MHz duplex gap and needed to be cleared.[2] The three stations are owned by


Early years[edit]

KQEG was started by White Eagle Partnership (Eleanor St. John, Perry St. John, and Richard Wilson) in 1994 as K50DK channel 50. The original construction permit was dated July 15, 1992.[3]

The call letters K50DK were changed to KQEG-LP on February 5, 1996. The channel was changed from 50 to 23 in February 2001.[4] The station's license changed from low power to Class A, thus changing the callsign to KQEG-CA. on August 28, 2001.[3]

In June 2002, White Eagle Partnership purchased the construction permit for W45CF channel 45 of Chippewa Falls, Wisconsin from Inspiration Television.[5] (The construction permit had been granted to Inspiration Television in October 2001.[6]) W45CF would operate as a translator station of KQEG-CA.

In September 2004, the community of license for W45CF was changed from Chippewa Falls to Elk Mound, Wisconsin.[7]

FamilyNet era[edit]

For some years, KQEG's primary network affiliation had been with UPN, and the station maintained a secondary affiliation with FamilyNet. Following the January 24, 2006 announcement that UPN and The WB would merge into a new network called The CW to launch fall 2006, KQEG gained a bit of national notoriety when it was apparently the first station to its affiliation due to the merger on January 27, 2006.[8][9] (Competing local station WKBT launched UPN La Crosse/Eau Claire on digital subchannel 8.2 on January 30, 2006, swiftly filling the void left by KQEG; it would become a MyNetworkTV affiliate several months later.[10])

On January 30, 2006, KQEG began airing a rebroadcast of WXOW's 6 p.m. newscast at 7 p.m. weekday evenings.[10]

KQEG-CA and W45CF were purchased by Magnum Radio Inc. (David R. Magnum et al.) from White Eagle Partnership (Eleanor St. John) on January 19, 2009.[11][12] Magnum Radio Inc. already owned WIBU-LP channel 51 of Tomah, Wisconsin.

In May 2009, KQEG's programming was revamped as the station began a part-time affiliation with Ion Television; this included the discontinuation of the 7 p.m. airing of WXOW's 6 p.m. newscast. Also, WIBU-LP began broadcasting as a translator station of KQEG-CA.

On September 16, 2010, the call letters for W45CF were changed to WROE-LP; WMBZ-LP on July 18, 2014; WBWI-LP on February 18, 2015; WMKQ-LP on June 12, 2015; WZRK-LP on February 22, 2017; and then to WBOO-LP on July 3, 2017.[13]

Since 2013[edit]

In 2013, KQEG dropped its part-time affiliation with FamilyNet; it would maintain a part-time affiliation with AMGTV.

On January 13, 2015, WIBU-LP changed its call letters to WEZY-LP;[14] the WEZY call letters were previously used by WVTY in Racine, a radio station also owned by Magnum.

By fall of 2015, KQEG dropped its part-time affiliation with Ion; part-time affiliation with AMGTV continued.

In 2021, Magnum filed to sell the stations to Morgan Murphy Media, owner of WKBT-DT in La Crosse. Magnum retained the WBOO call letters by swapping them with its radio station in Reedsburg, which became WBOO; WBOO-LP became WBDL-LP.

Digital transition[edit]

On September 25, 2009, Magnum Radio was granted a construction permit by the FCC for a digital flash cut of KQEG-CA channel 23 (UHF analog) to KQEG-CD channel 23 (UHF digital).[15] The station carried out its digital flash cut over a period of several weeks beginning in May, 2015.[16]

Digital channels[edit]

Channel Video Aspect PSIP short name Programming
23.1 480i 4:3 KQEG-CD Main KQEG-CD programming/AMG TV


KQEG TV currently features much of the main programming schedule (non paid-programming) of AMGTV. Times when AMG programming is seen generally include weekdays from 1 to 6 a.m. and from 10 to 11:30 a.m., Saturdays from 1 to 10 a.m., and Sundays from 1 to 8 a.m. The above network programming blocks are regularly preempted with syndicated Home Shopping or KQEG original programs.

Original, local programming produced by KQEG currently includes: high school football/basketball/baseball, Knights of Thunder (La Crosse Fairgrounds Speedway coverage), Seven Rivers Sports, Seven Rivers Racing, Seven Rivers Health, Seven Rivers Spotlight, selected parades, Little Britches Rodeo, La Crosse County Board meetings, and, in conjunction with UW-La Crosse, the annual Coulee Region Humane Society Telethon.[17]


  1. ^ "Assignments". Licensing and Management System. Federal Communications Commission. June 11, 2021. Retrieved June 13, 2021.
  2. ^ "Station Search Details". licensing.fcc.gov.
  3. ^ a b http://www.recnet.com/cdbs/fmq.php?facid=72207
  4. ^ http://findarticles.com/p/articles/mi_qa3652/is_200101/ai_n8951202/[permanent dead link]
  5. ^ "Broadcasting News-June 2002". www.northpine.com.
  6. ^ "Broadcasting News-October 2001". www.northpine.com.
  7. ^ "Broadcasting News-October 2004". www.northpine.com.
  8. ^ "The CW Television Network Set to Launch in September 2006". www.kten.com.
  9. ^ Cahalan, Steve. "Local station drops UPN shows". Chippewa Herald.
  10. ^ a b Cahalan, Steve. "Local stations to compete for CW". La Crosse Tribune.
  11. ^ "Archived copy". Archived from the original on 2009-04-14. Retrieved 2009-12-29.CS1 maint: archived copy as title (link)
  12. ^ http://findarticles.com/p/articles/mi_qa3652/is_20081219/ai_n31207426/[permanent dead link].
  13. ^ "Call Sign History (WBOO-LP)". CDBS Public Access. Federal Communications Commission. Retrieved October 23, 2016.
  14. ^ "Call Sign History (WEZY-LP)". CDBS Public Access. Federal Communications Commission. Retrieved January 15, 2015.
  15. ^ "Application Search Details". licensing.fcc.gov.
  16. ^ "LaCrosse / Wausau, WI - HDTV". AVS Forum.
  17. ^ https://publicfiles.fcc.gov/api/manager/download/4e2586b0-9e18-5bd0-4350-c0e38109f9cb/dc6189a9-ee28-4853-936a-c5f6d2c2236e.pdf

External links[edit]