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CityBellevue, Washington
Broadcast areaSeattle-Tacoma, Washington
BrandingMovin' 92.5
SloganSeattle’s #1 Hit Music Station
Frequency92.5 MHz (also on HD Radio)
First air date1961 (as KZAM)
FormatTop 40
HD-3: Saigon Radio
ERP60,000 watts
HAAT698 meters
Facility ID4630
Callsign meaningKQ MoVin' (branding)
Former callsignsKZAM (1961-1964)
KFKF (1964-1972)
KBES (1972-1974)
KZAM-FM (1974-1983)
KLSY (1983-2006)
OwnerHubbard Broadcasting
(Seattle FCC License Sub, LLC)
Sister stationsKNUC, KRWM, KIXI, KKNW
WebcastListen Live

KQMV (92.5 FM, "Movin' 92.5") is a Top 40 radio station serving the Puget Sound area. The Hubbard Broadcasting, Inc. outlet operates at 92.5 MHz with an ERP of 60,000 watts and its community of license is Bellevue, Washington. Its transmitter is located near Issaquah, Washington on Tiger Mountain, with studios located at Newport Corporate Center in Bellevue. KQMV is the flagship station of the syndicated Brooke & Jubal morning show.


KQMV signed on the air on November 20, 1961 as the original KZAM, with an all-black music format, the first of its kind in Seattle and the Pacific Northwest, and was licensed to Seattle. It was owned by Monty Strohl. In November 1964, after being sold to Kemper Freeman, it became MOR KFKF-FM, became co-owned and simulcasted with 1540 AM, and was re-licensed to Bellevue. In August 1972, Freeman sold the stations to Stewart Ballinger, with the station changing call letters to KBES, but retained the MOR format. It flipped to progressive rock, again as KZAM-FM, on December 16, 1974.[1] In May 1978, Sandusky Newspapers bought the stations (1540 AM would be sold in January 1992 to different owners due to Sandusky's acquisition of KIXI from Sunbelt Communications). KZAM flipped on July 18, 1983 to Adult Contemporary as KLSY.[2] The station was challenged numerous times when various stations flipped to Adult Contemporary in the mid-1980s, as it was the most popular format at the time. It became the sister station of KRWM in 1996,[3] which, like KLSY, also aired an adult contemporary format. From 1988 to December 2003, mornings were hosted by Bruce Murdock, Tim Hunter and Alice Porter. On February 1, 2002, at 9 a.m., the station altered its format to Adult Top 40 and moniker to "Mix 92.5", but retained the KLSY calls.[4][5][6]

In December 2003, the longtime morning team of Bruce Murdock, Tim Hunter and Alice Porter left the station. The afternoon team, Mitch Elliot and Lisa Foster, moved to mornings.[7]

On May 1, 2006, at 11 a.m., "Mix" signed off with "Closing Time" by Semisonic. The station began stunting with songs with a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today"). At Noon, the station flipped to Rhythmic AC as "MOViN 92.5". This gave Seattle its first adult-targeted Rhythmic station in four years since the demise of KBTB (now KJR-FM) in 2002 (this format also aired on KBKS from 1996–1997). KQMV's first song as "MOViN" was The C+C Music Factory's "Gonna Make You Sweat (Everybody Dance Now)".[8][9][10][11] This is the first station that has used the "MOViN" branding, as being consulted by Alan Burns & Associates.[12][13] KLSY changed call letters to KQMV on May 8, 2006, to match the new branding. Unlike KBKS' AC-leaning direction and KBTB's Rhythmic Oldies approach, KQMV featured a mix of Rhythmic Pop/Dance currents, Old School Hip Hop and R&B, and Disco and Classic Dance hits in a Top 40-like presentation, targeting females 25-44, and positioned itself to compete with Rhythmic Top 40 KUBE, the aforementioned now-CHR KBKS (in which the station still competes with both stations today), and non-commercial Dance Top 40 station KNHC. Over the years, KQMV slowly dropped most disco tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince, Destiny's Child, and Janet Jackson.

Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an Adult-oriented Rhythmic CHR format, though not explicitly a Rhythmic AC like it had been. The amount of currents was heavily increased, though the station did retain some old-school (usually playing about 6 old-school songs per hour).

As of November 18, 2010, KQMV completed its shift towards a conventional Rhythmic Contemporary direction with emphasis on current Rhythmic Pop/R&B hits. As a result of this shift, KQMV was added to the Mediabase Rhythmic panel. The change occurred because of the continued fading of Rhythmic adult contemporary stations and the Rhythmic contemporary format claiming more of a niche in the market. As of November 2010, Mediabase added KQMV to the CHR panel and would rival KBKS and KUBE. On the BDS overall Top 40/CHR panel, KQMV did not contribute its playlist to BDS' monitored chart until 2012 (it also contributes to the Dance/Mix Show Airplay chart) because of their Rhythmic-heavy playlist and has avoided playing any Mainstream Pop/Rock crossovers to avoid overlapping with Modern AC sister KLCK-FM. Within three years, KQMV became the highest rated CHR station in the market, as well as one of the highest-ranked stations overall in the market (with a 7.9 share of the market as of the November 2015 Nielsen PPM ratings period). KQMV's success with the format would cause changes at KBKS and KUBE in January 2016: KUBE would move its Rhythmic format to sister KKBW, with their former frequency (93.3 FM) relaunching as Mainstream Top 40 "Power 93.3", while KBKS would adopt sister KYNW's Hot AC format and retained the "Kiss FM" moniker.[14][15] However, in May 2018, that strategy would reverse course with KUBE and the Rhythmic format returning to 93.3 and KBKS dropping Hot AC and returning to Top 40/CHR.[16]

In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona to Hubbard Broadcasting. The sale was completed that November.[17] The station currently competes with iHeartMedia's pair of Rhythmic CHR KUBE-FM and Top 40/CHR KBKS, as well as (to a lesser extent) Entercom's Classic Hip Hop-leaning Rhythmic AC KHTP.

HD radio[edit]

  • KQMV-HD1 carries the analog format ("MOViN 92.5") from the standard 92.5 FM frequency.
  • 92.5-HD2 currently does not exist
  • 92.5-HD3 carries Vietnamese programming known as "Saigon Radio."[18]


  1. ^ https://www.seattletimes.com/entertainment/recalling-the-heady-days-of-progressive-station-kzam/
  2. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1983/RR-1983-06-17.pdf
  3. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-07-19.pdf
  4. ^ http://nwbroadcasters.com/archives2002.html
  5. ^ https://www.youtube.com/watch?v=MPk2fT5c5Gk
  6. ^ https://www.youtube.com/watch?v=4AElRpK-V_Y
  7. ^ http://www.seattlepi.com/ae/tv/article/Radio-Beat-The-Murdock-Hunter-Porter-split-up-is-1137278.php
  8. ^ http://www.americanradiohistory.com/Archive-RandR/2000s/2006/RR-2006-05-05.pdf
  9. ^ http://formatchange.com/klsy-becomes-movin-92-5/
  10. ^ https://www.youtube.com/watch?v=1k-RXQIeETM
  11. ^ http://www.seattlepi.com/ae/tv/article/92-5-s-new-format-is-winning-lots-of-fans-with-1221781.php
  12. ^ http://www.edisonresearch.com/first_listen_kq/
  13. ^ http://colemaninsights.com/wp-content/uploads/2013/07/Colemans-Early-Peek-at-Rhythmic-AC-October-2006.pdf
  14. ^ https://radioinsight.com/blog/headlines/95941/iheart-planning-seattletacoma-changes/
  15. ^ https://www.youtube.com/watch?v=lNc1uUnPWBo
  16. ^ https://radioinsight.com/headlines/168194/kube-93-3-returns-in-seattle/. Missing or empty |title= (help)
  17. ^ Hubbard Acquires Sandusky Broadcasting
  18. ^ "Archived copy". Archived from the original on 2015-07-22. Retrieved 2015-05-31. HD Radio Guide for Seattle-Tacoma

External links[edit]

Coordinates: 47°30′18″N 121°58′08″W / 47.505°N 121.969°W / 47.505; -121.969