This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)(Learn how and when to remove this template message)
|Broadcast area||Seattle-Tacoma-Puget Sound|
|Slogan||Seattle’s #1 Hit Music Station|
|Frequency||92.5 MHz (also on HD Radio)|
|First air date||November 20, 1961 (as KZAM)|
|Format||Top 40 (CHR)|
HD-3: Saigon Radio (Vietnamese)
60,000 with beam tilt
|HAAT||698 meters (2290 ft)|
|Callsign meaning||KQ MoVin' (branding)|
|Former callsigns||KZAM (1961-1964)|
|Owner||Hubbard Broadcasting |
(Seattle FCC License Sub, LLC)
|Sister stations||KNUC, KRWM, KIXI, KKNW|
KQMV (92.5 MHz, "Movin' 92.5") is a commercial FM radio station licensed to Bellevue, Washington, and serving the Seattle-Tacoma-Puget Sound radio market. The Hubbard Broadcasting, Inc. outlet airs a Top 40 (CHR) radio format.
KQMV has an effective radiated power (ERP) of 56,800 watts (60,000 with beam tilt). The transmitter is located in Issaquah on Tiger Mountain. The studios and offices are located at Newport Corporate Center in Bellevue.
Urban KZAM and MOR KFKF-FM
The station signed on the air on November 20, 1961, originally as KZAM. It had an urban contemporary format, the first FM station in Seattle and the Pacific Northwest to target the African American community. It was owned by Monty Strohl and was originally licensed to Seattle. An advertisement in the 1963 edition of the Broadcasting Yearbook, using the parlance of the day, said that KZAM featured "rhythm & blues, jazz & gospel, 24 hours a day, with 100% Negro appeal."
In November 1964, after being sold to Kemper Freeman, it became KFKF-FM. It was co-owned with AM 1540 KFKF (now KXPA). Because the AM station was licensed to Bellevue, the FM station switched its city of license to Bellevue as well. The two stations simulcasted a middle of the road (MOR) format. In August 1972, Freeman sold the stations to Stewart Ballinger, with the station changing its call sign to KBES, but retaining the MOR format.
Progressive KZAM and AC KLSY
92.5 flipped to progressive rock, returning to the KZAM-FM call letters, on December 16, 1974. In May 1978, Sandusky Newspapers bought the stations. (1540 AM would be sold in January 1992 to different owners due to Sandusky's acquisition of AM 880 KIXI from Sunbelt Communications).
KZAM flipped on July 18, 1983 to Adult Contemporary as "Classy" KLSY. The station saw its ratings increase but it was challenged several times by other AC stations in the mid-1980s. It became the sister station of KRWM in 1996. KRWM also aired an adult contemporary format, but with a softer feel. From 1988 to December 2003, mornings on KLSY were hosted by Bruce Murdock, Tim Hunter and Alice Porter. On February 1, 2002, at 9 a.m., the station altered its format to Adult Top 40 and moniker to "Mix 92.5," but retained the KLSY calls. In December 2003, the longtime morning team of Bruce Murdock, Tim Hunter and Alice Porter left the station. The afternoon team, Mitch Elliot and Lisa Foster, moved to mornings.
On May 1, 2006, at 11 a.m., after playing "Closing Time" by Semisonic, KLSY began stunting with songs that had a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today"). At Noon, the station flipped to Rhythmic AC as "MOViN 92.5", giving Seattle its first adult-targeted Rhythmic station in four years since the demise of KBTB (now KJR-FM) in 2002. (This format also aired on KBKS from 1996–1997.) KQMV's first song as "MOViN" was The C+C Music Factory's "Gonna Make You Sweat (Everybody Dance Now)".
KQMV was the first station to use the "MOViN" branding, from the consultant firm Alan Burns & Associates. KLSY changed call letters to KQMV on May 8, 2006, to match the new branding. Unlike KBKS' AC-leaning direction and KBTB's Rhythmic Oldies approach, KQMV featured a mix of Rhythmic Pop/Dance currents, Old School Hip Hop and R&B, and Disco and Classic Dance hits in a Top 40-like presentation, targeting females 25-44, and positioning itself to compete with Rhythmic Top 40 KUBE and Mainstream Top 40 KBKS. Over the years, KQMV slowly dropped most disco tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince, Destiny's Child, and Janet Jackson.
Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an Adult-oriented Rhythmic CHR format, though not moving all the way to Rhythmic AC, as it had been. The amount of currents was heavily increased, though the station did retain some old-school titles. As of November 18, 2010, KQMV completed its shift towards a conventional Rhythmic Contemporary direction with emphasis on current Rhythmic Pop/R&B hits. As a result of this shift, KQMV was added to the Mediabase Rhythmic panel.
Top 40 KQMV
As of November 2010, Mediabase added KQMV to the CHR panel and would rival KBKS and KUBE. On the BDS overall Top 40/CHR panel, KQMV did not contribute its playlist to BDS' monitored chart until 2012 (it also contributes to the Dance/Mix Show Airplay chart) because of the station's Rhythmic-heavy playlist. It initially avoided playing any Mainstream Pop/Rock crossovers to avoid overlapping with Modern AC sister KLCK-FM. Within three years, KQMV became the highest rated CHR station in the market, and one of the top radio stations overall. KQMV's success with the format would cause changes at KBKS and KUBE in January 2016: KUBE would move its Rhythmic format to co-owned 104.9 FM, with KUBE's former frequency of 93.3 FM relaunching as Mainstream Top 40 "Power 93.3", while KBKS switched to a Hot AC format and retained the "Kiss FM" branding; however, in May 2018, the KUBE call letters and Rhythmic format returned to 93.3, while KBKS dropped Hot AC and returned to Top 40/CHR.
Sale to Hubbard
In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix to Hubbard Broadcasting, based in St. Paul, Minnesota. The sale was completed that November. Hubbard's Seattle cluster now includes KQMV as well as KNUC, KRWM, KIXI and KKNW.
- KQMV-HD1 carries the analog format ("MOViN 92.5") from the standard 92.5 FM frequency.
- 92.5-HD2 currently does not exist
- 92.5-HD3 carries Vietnamese programming known as "Saigon Radio."
- RadioInk.com "50 Affiliates & Counting for Brooke & Jubal" Nov. 5, 2018. Retrieved 2/19/2019
- Broadcasting Yearbook 1963 page B-178
- Radio & Records July 19, 1996 page 8
- Venta, Lance (2018-05-03). "KUBE 93.3 Returns In Seattle". RadioInsight. Retrieved 2019-03-04.
- Hubbard Acquires Sandusky Broadcasting
- "Archived copy". Archived from the original on 2015-07-22. Retrieved 2015-05-31. Cite uses deprecated parameter
|deadurl=(help)CS1 maint: archived copy as title (link) HD Radio Guide for Seattle-Tacoma
- MOViN 92.5
- Article on Sandusky's decision to change KLSY's Adult Top 40 format to Rhythmic AC
- Query the FCC's FM station database for KQMV
- Radio-Locator information on KQMV
- Query Nielsen Audio's FM station database for KQMV