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CityMecca, California
Broadcast areaPalm Springs, California
Branding97.7 KRCK
SloganThe #1 Hit Music Station for the Coachella Valley
Frequency97.7 MHz
Translator(s)98.1 MHz K251BX Palm Desert (rebroadcasts HD2), 95.5 MHz Coachella.
First air date2001 (97.7), 2018 (98.1 and 95.5).
FormatTop 40 (CHR) (97.7), Talk (98.1 and 95.5).
ERP2,000 watts
HAAT174 meters
Facility ID52808
OwnerEdward R. Stolz, II
(Major Market Radio LLC)
WebcastListen Live

KRCK-FM is a commercial Top 40 (CHR) music radio station in Palm Desert, California, broadcasting to the Palm Springs, California, area on 97.7 FM. Briefly had the nickname "Hot 97" until 2007 when the station adapted a new jingle to simply have the call signs "Hot Hits 97-7 KRCK. The #1 Hit Music Station". First went on the air in June 2002, KRCK was nicknamed "K-Rock" under an '80s Rock format, but was ordered to drop the use of the slogan due to a possible copyright infringement with KROQ-FM of Los Angeles. In 2010, they adapted new imaging again to have it say "Hot 97-7 KRCK." KRCK has a translator on 98.1 MHz (Talk Now) with a Talk radio format in the Palm Desert area and on 95.5 FM in the Coachella area.

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Coordinates: 33°48′04″N 116°13′30″W / 33.801°N 116.225°W / 33.801; -116.225