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City Buda, Texas
Broadcast area Austin-Round Rock metropolitan area
Branding "101X"
Slogan Alternative Austin
Frequency 101.5 MHz
First air date November 13, 1984
Format Alternative rock
ERP 12,500 watts
HAAT 258.1 meters
Class C2
Facility ID 54659
Callsign meaning K ROX (as in Rocks)
The X is used in "101X" brand
Former callsigns KGID (1984-1990)
KOKE (1990-1995)
Owner Emmis Communications
(Emmis Austin Radio Broadcasting Company, L.P.)
Sister stations KBPA, KGSR, KLBJ (AM), KLBJ-FM, KLZT
Webcast Listen Live

KROX-FM, aka 101X, is an alternative rock terrestrial radio station in Austin, Texas, United States. It is owned by Emmis Communications. The station has studios along Interstate 35 in North Austin, and the transmitter site is located at the West Austin Antenna Farm.


The facility first received a construction permit and was assigned call letters KGID on May 10, 1984. The call sign was switched to KOKE on April 6, 1990.

The station now known as 101X signed on as "Austin's New Rock Alternative" on June 8, 1995.

The original airstaff included Sara Trexler, former KNNC (Austin's original commercial alternative radio outlet) personality Rachel Marisay, LA Lloyd Hocutt, Butthole Surfer Gibby Haynes, KNNC ex Ray Seggern, Austin Chronicle critic and Z-Rock Austin personality Andy Langer, and more.

101X veered into active rock territory at the height of alternative's TRL-friendly nu-metal period of the late-1990s. It has since returned to a broadly appealing alternative presentation, closely associated with local Austin music and the more popular front of today's indie-rock.

As of December 30, 2014, Emmis has filed for a construction permit to increase the effective radiated power of KROX-FM to 86 kilowatts as well as an increase in elevation to 320 meters. This upgrade is expected to increase the coverage area of KROX-FM significantly, reaching from Georgetown to the north, and as far as Gonzales and Seguin to the south. San Antonio coverage is expected to be marginal at best, only reliably covering the northern and northeastern suburbs of the San Antonio metropolitan area.


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Coordinates: 30°19′19″N 97°48′04″W / 30.322°N 97.801°W / 30.322; -97.801