KRUZ (FM)

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KRUZ
KRRF 106.3 Spin FM logo.jpg
City Oak View, California
Broadcast area Oxnard-Ventura, California
Branding 106.3 Spin-FM
Slogan "Classic Hip Hop"
Frequency 106.3 MHz
First air date January 30, 1982 (as KMGQ)
Format Classic hip hop
ERP 960 watts
HAAT 252.0 meters (826.8 ft)
Class A
Facility ID 10329
Transmitter coordinates 34°17′47.0″N 119°16′24.0″W / 34.296389°N 119.273333°W / 34.296389; -119.273333
Callsign meaning KRUZ sounds like "Cruise" (previous easy listening format on 103.3)[1]
Former callsigns KGMQ (1981)
KMGQ (1981-1998)
KKSB (1998-2005)
KMGQ (2005-2010)
KRRF (2010-2017)
Affiliations Classic Hip-Hop (Westwood One)
Owner Cumulus Media
(Cumulus Licensing Ltd.)
Sister stations KBBY-FM, KHAY, KVEN, KVYB
Webcast Listen Live
Listen Live via iHeartRadio
Website 1063spinfm.com

KRUZ (106.3 MHz, "106.3 Spin-FM") is a commercial FM radio station licensed to Oak View, California, broadcasting to the Ventura-Oxnard, California area. Owned by Cumulus Media, the station airs a classic hip-hop format. KRUZ previously broadcast a digital HD Radio signal for a short time, but as of May 2018 the station broadcasts only in analog.[2]

History[edit]

Early years[edit]

The station was launched on January 30, 1982 as KMGQ with a soft rock format.[3]

In March 1993, RSB Communications sold KMGQ and sister station KIST to Channel Islands Broadcasting for $850,000.[4] The soft rock format remained until 1996 when it evolved to a broader adult contemporary playlist.

KMGQ and KIST would change hands again in September 1996, with Channel Islands Broadcasting selling both stations to Engles Enterprises for $3.5 million.[5] The station flipped to country music in October 1998, rebranding as "Country 106.3" and changing its call sign to KKSB.[6]

Cumulus era (1999-present)[edit]

In December 1999, Cumulus Media purchased McDonald Media Group's eight stations, including KKSB, for $41 million. This transaction marked Cumulus' entry into the Pacific states.[7]

In March 2000, KKSB switched to a contemporary hit radio (CHR) format. This prompted Clear Channel Communications to flip oldies-formatted KIST-FM to CHR, battling with Cumulus head-to-head for ratings.[8] Ultimately, this move failed, and KKSB went on to air an oldies format.[9]

In March 2005, Cumulus moved its smooth jazz programming from KRUZ 97.5 FM back to 106.3 and the station reverted to the KMGQ call letters.[6] On August 26, 2010, KMGQ began broadcasting in the HD Radio digital radio format. However, as of May 2018, the station does not broadcast in HD.[2]

On September 24, 2010, KMGQ changed its format from smooth jazz to classic rock, branded as "106.3 The Surf", and adopted the KRRF call sign.[6]

In 2011, KRRF was granted a construction permit from the Federal Communications Commission to change the city of license to Oak View, California and move to a new transmitter site in Ventura County. The effective radiated power at the new site is 960 watts with the height above average terrain the same as at the former facility on Gibraltar Peak above Santa Barbara.[10][11] KRRF filed for a license for the new Oak View facilities on March 13, 2013, indicating that it had begun operations from the new site. The station's format thus far remained classic rock.[11]

On March 31, 2013, KRRF began stunting with a wide range of music. On-air announcements stated "the time has come for something new" and advised listeners to tune in the following day at 6:33 p.m. At that time, KRRF switched its format to classic hits, branded as "Classic Hits 106.3", launching by playing 10,006 songs in a row.[12] The first song on "Classic Hits" was "Two Tickets to Paradise" by Eddie Money.

On August 15, 2014, KRRF began stunting with liners honoring the famous landmarks of Ventura County, while promoting that "a new icon is coming to Ventura County. Stay tuned." At 5:00 p.m. that day, KRRF switched to country, becoming one of the stations to launch Cumulus' new "Nash Icon" network as "106.3 Nash Icon".[13] The last song on Classic Hits 106.3 was "Yesterday" by The Beatles, while the first song on Nash Icon was "Don't Rock The Jukebox" by Alan Jackson.

On May 27, 2016 at noon, KRRF flipped to classic hip-hop as "106.3 Spin-FM".[14] On February 17, 2017, the station changed its call sign to KRUZ.[6]

Previous logos[edit]

KMGQ-FM.jpg Classichits1063.png

References[edit]

  1. ^ "Call Letter Origins". Radio History on the Web. Archived from the original on February 18, 2016. 
  2. ^ a b "Station Search Details: KRUZ". Federal Communications Commission. Retrieved May 4, 2018. 
  3. ^ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting/Cablecasting Yearbook. Broadcasting Publications Inc. 1988. p. B-29. Retrieved May 4, 2018. 
  4. ^ "Interep Firms Show Ins, Outs of Mergers; Eagle Change Hovers; KMEL Staff Switches" (PDF). Billboard. March 20, 1993. Retrieved February 12, 2018. 
  5. ^ "New Age Sells Miami Combo; Evergreen Picks Up Philly Pair" (PDF). Radio and Records. September 27, 1996. Retrieved May 4, 2018. 
  6. ^ a b c d "Call Sign History: KRUZ". Federal Communications Commission. Retrieved February 22, 2017. 
  7. ^ "Cumulus Hits the West Coast" (PDF). Radio and Records. December 31, 1999. Retrieved February 12, 2018. 
  8. ^ "Rumbles" (PDF). Radio and Records. March 24, 2000. p. 28. Retrieved May 5, 2018. 
  9. ^ "Directory of Radio Stations in the United States" (PDF). Broadcasting & Cable Yearbook 2002-2003. R.R. Bowker. 2002. p. D-45. Retrieved May 5, 2018. 
  10. ^ "Application for Construction Permit for Commercial Broadcast Station". U.S. Federal Communications Commission, audio division. 
  11. ^ a b "FCC Applications 3/21". Radio Insight. March 21, 2013. Retrieved May 6, 2018. 
  12. ^ Venta, Lance (April 1, 2013). "Classic Hits 106.3 KRRF Oxnard/Ventura Debuts". Radio Insight. Retrieved February 12, 2018. 
  13. ^ Venta, Lance (August 15, 2014). "Nash Icon Launches Across The Country". Radio Insight. Retrieved February 12, 2018. 
  14. ^ Venta, Lance (May 27, 2016). "KRRF Spins The Wheel To Classic Hip-Hop "Spin-FM"". Radio Insight. Retrieved February 12, 2018. 

External links[edit]

Coordinates: 34°17′47″N 119°16′21″W / 34.296389°N 119.2725°W / 34.296389; -119.2725