|Broadcast area||Boise metropolitan area|
|Branding||94.9 The River|
|Slogan||World Class Rock|
|First air date||January 10, 1975 (as KFXD-FM)|
|Callsign meaning||K RiVer Boise|
|Former callsigns||KFXD-FM (1975-1998)
|Owner||The E.W. Scripps Company
(Scripps Broadcasting Holdings LLC)
KRVB is a commercial radio station located in Boise, Idaho, broadcasting to the Boise, Idaho area on 94.9 FM. KRVB airs an adult album alternative music format branded as "The River" (a reference to Boise and nearby Snake Rivers).
94.9 was launched as KFXD-FM in 1975. It was housed as a top 40 station branded "KF 95" until 2000. KF 95 became Adult Alternative in the 90s focusing on a more diverse mix than all the Noise statoons. The music difference on KF 95 was the slogan for their final years. The station rebranded as "The River" and moved to a more familiar mix of music.
Journal Communications and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals.
- "E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014.
- Official Website
- Query the FCC's FM station database for KRVB
- Radio-Locator information on KRVB
- Query Nielsen Audio's FM station database for KRVB
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