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City Brusly, Louisiana
Broadcast area Baton Rouge, Louisiana
Branding 96.1 The River
Slogan Baton Rouge's Official At Work Station
Your Christmas Music Station (Nov.-Dec.)
Frequency 96.1 MHz (also on HD Radio)
96.1-HD2: 80s Hits "iHeart 80s"
96.1-HD3: Christian CHR "Air1"
First air date August 18, 1989 (as KIEZ at 96.3)
Format Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 50,000 watts
HAAT 137 meters
Class C2
Facility ID 40866
Transmitter coordinates 30°29′37.00″N 91°0′19.00″W / 30.4936111°N 91.0052778°W / 30.4936111; -91.0052778
Callsign meaning K RiVEr (a reference to the nearby Mississippi River)
Former callsigns KIEZ (1989-1991)
Former frequencies 96.3 MHz (1989-1991)
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Webcast Listen Live

KRVE is an adult contemporary outlet serving the Baton Rouge area. The iHeartMedia, Inc. station broadcasts at 96.1 MHz with an ERP of 50 kW and is licensed to Brusly, Louisiana. Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange and its transmitter is in Greenwell Springs, Louisiana.

KRVE is the home station for the syndicated morning drive show "Murphy, Sam and Jodi".[1]


The station was originally at 96.3 and changed its frequency and format in 1991. The call letters were previously owned by a Portuguese language FM radio station (now country music station KRTY) in San Jose, California. The station was assigned the call letters KIEZ on 1989-08-18. On 1991-07-15, the station changed its call sign to the current KRVE.[2]


KRVE logo.jpg


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