KRVR airs a classic hits music format branded as "The River". The station's name refers to several rivers in the broadcast area: San Joaquin, Sacramento, Stanislaus and Tuolumne. KRVR is licensed to Copperopolis, CA, where the broadcast tower is located, high on a ridge 1600 feet above the Central Valley. KRVR was the first radio station licensed to Calaveras County when it signed on in 1995. The River did a Smooth Jazz format for most years, and was awarded the Smooth Jazz Station of The Year award from Radio & Records magazine in 2006. In March 2011, KRVR changed format to Adult Hits, and one year later fine tuned the format to Classic Hits of the 1960s, 1970s and 1980s. Along with its sister station, KVIN Vintage 920 AM, KRVR & KVIN are Modesto's only locally-owned radio stations. Threshold Communications was awarded the license for KRVR in one of the last "comparative hearings" at the [FCC]. The two principals of Threshold Communications still do their own programming on The River, and each takes a weekend DJ shift, and perform duties as General Manager, Program Director & Music Director of KRVR.