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KRVU MyTV NorCal 21 2015 Logo.png
KRVU-LD: Chico, California
KZVU-LD: Redding, California
KECA-LD: Eureka, California
United States
BrandingNorthern California's MyTV
ChannelsDigital: KRVU-LD: 22.1 (UHF)
KZVU-LD: 21.1 (UHF)
KECA-LD: 29.2 (UHF)
AffiliationsMyNetworkTV (2006–present)
OwnerSinclair Broadcast Group
(Sinclair-California Licensee, LLC)
First air date1993; 26 years ago (1993)
Former affiliationsUPN (1997–2006)
Transmitter power6 kW
Licensing authorityFCC
Public license information:/ KZVU-LD / KECA-LD Profile

KRVU-LD/KZVU-LD Channel 21 is the MyNetworkTV affiliate serving Northern California and is based in Redding, California. The station is owned by Sinclair Broadcast Group. The station's vice-president and general manager is Andrew Stewart. It is shown as a repeater station in Eureka, California, on KECA-LD, an affiliate of The CW.

Sinclair owns ABC affiliates KRCR-TV in Redding and KAEF-TV in Eureka. Sinclair also operates KCVU in Chico and KBVU in Eureka (both Fox affiliates, of which also MyTV was formerly a DT subchannel of both stations) owned by Cunningham Broadcasting; as well as three other stations in Chico, KUCO-LD (Univision), KXVU-LP (Telemundo) and KKTF-LD (UniMás) with low-powered translators in Redding and Eureka, also owned by California Broadcasting. KRVU broadcasts on cable channel 13 on Comcast in Chico and Charter in Redding and on Suddenlink cable channel 5 in Eureka.


KRVU/KZVU was founded by Sainte Partners II, L.P., owned by country-western singer Chester Smith and hit the air in 1993, seven years after the founding of KCVU. It became an affiliate of the fledgling new UPN network in 1997 and would change affiliations to MyNetworkTV following the creation of The CW in 2006. Smith remained owner until his death in 2008.

Merger with Eureka Television Group[edit]

On April 27, 2009, KRVU/KZVU merged its operations with sister station KEMY in Eureka, California, and both stations were rebranded "Northern California's My TV".

Sale to Bonten Media Group[edit]

KRVU and its sister stations were sold to Bonten Media Group in 2012. (The flagship station of Sainte, KCVU FOX 20, was sold to Esteem Broadcasting, but is operated by Bonten.)

The station was formerly known as MyTV Northern California, but reverted to its original call letters upon the station's purchase in 2012.

Sale to Sinclair[edit]

On April 21, 2017, Sinclair Broadcast Group announced its intent to purchase the Bonten stations (including KRVU-LD) for $240 million. The deal came immediately following the re-instatement of the "UHF discount", which reduces the calculated "reach" of a station for the purposes of national ownership limits if it broadcasts on a UHF channel.[1][2] The sale was completed September 1.[3]

Digital television[edit]

Digital channel[edit]

Channel Video Aspect PSIP Short Name Programming[4][5][6]
21.1 480i 4:3 KRVU-LD Main programming / MyNetworkTV
22.1 KZVU-SD
29.2 KVIQ-My

Early switch[edit]

KCVU, along with KHSL-TV and KNVN ceased analog operations on December 22, 2008. KCVU ceased analog operations early because the post-transition tower is complete and has been up and running for at least seven months; same case with KHSL. In the case of KBVU and its sister stations, the transition for some was much later as KUCO-LP, KXVU-LP, KKTF-LD, and both KBVU and MyTV's analog translators remained analog through late 2009/early 2010 when the Sainte Television Group ended all of its analog operations.

KVIQ and KBVU already made the switch on November 28, 2008.

High definition[edit]

Most Fox programs on KCVU broadcast from 8 PM, are broadcast in HD, including most sporting events on weekends such as Major League Baseball, NASCAR and NFL Football.


KRVU has long been the Northstate's broadcast source for KTVU's Ten O'Clock News and the region's sports flagship station for the San Francisco Giants and Sacramento Kings. The station also airs KTVU newscasts at 5am, Noon and 10pm and has done so since its launch.

Local programming[edit]

The Moriss Taylor Show (1997-2015)[edit]

KRVU began airing reruns of The Moriss Taylor Show, claimed to be the longest-running locally produced television program in television history, in 1997 after the show's parent station KHSL-TV cancelled it following that station's purchase by Catamount Broadcasting. Shows from the late 1980s through 1995, produced and taped at the KHSL-TV studios, aired on Saturday mornings at 10:00am on My 21, but was cancelled by new owners Bonten Media Group a few years after their purchase of the station in 2015. Reasoning for the cancellation was that the show had been produced by KHSL-TV and Bonten's ownership of KRCR prevents ANY programs from the rival competitor to air.

The show also aired Saturday afternoons at 1:30pm on sister station KFBI-LD My 48 in Medford before being replaced by Celebrate Jesus with Arbee Freeman.

Taylor and fellow Oklahoman Chester Smith had similar paths and backgrounds, thus it was a natural choice to air Taylor's program in reruns on Smith's station.

So You Want To Be A Star (2005)[edit]

KRVU debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU Fox 20 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

CA Shotguns (2011)[edit]

A hunting show in Northern CA. originally produced by Corbett Productions of Redding CA. With local, Dan Corbett no longer in business, in 2012 the former Crew members went to form the successful video production Company "Digital Motion Factory".


  1. ^ "Sinclair Buying Bonten Stations For $240M". TVNewsCheck. Retrieved 21 April 2017.
  3. ^ Consummation Notice, CDBS Public Access, Federal Communications Commission, Retrieved 6 September 2017.
  4. ^ RabbitEars TV Query for KRVU-LD
  5. ^ RabbitEars TV Query for KZVU-LD
  6. ^ RabbitEars TV Query for KECA-LD

External links[edit]