KRWM

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KRWM
Logo Radio Warm 106.9.png
City Bremerton, Washington
Broadcast area Seattle/Tacoma
Branding Warm 106.9
Slogan Better Music for a Better Workday
Frequency 106.9 MHz (also on HD Radio)
First air date August 1964 (as KBRO-FM)
Format Adult contemporary
HD2: Adult standards (KIXI simulcast)
ERP 49,000 watts
HAAT 396 meters (1302 ft)
Class C1
Facility ID 53870
Transmitter coordinates 47°32′39″N 122°06′29″W / 47.54417°N 122.10806°W / 47.54417; -122.10806 (KRWM tower)Coordinates: 47°32′39″N 122°06′29″W / 47.54417°N 122.10806°W / 47.54417; -122.10806 (KRWM tower)
Callsign meaning "Warm" shuffled (station branding)
Former callsigns KBRO-FM (1964–1979)
KWWA (1979–1984)
KHIT (1984–1986)
KNUA (1986–1990)
KKNW (1990–1992)
Owner Hubbard Broadcasting
(Seattle FCC License Sub, LLC)
Sister stations KIXI, KKNW, KNUC, KQMV
Webcast Listen Live
Website Warm1069.com

KRWM (106.9 MHz) is a commercial FM radio station licensed to Bremerton, Washington and serving the Seattle/Puget Sound region. It is owned by Hubbard Broadcasting, and airs an adult contemporary radio format, using the moniker "Warm 106.9."

KRWM broadcasts with 49,000 watts effective radiated power (ERP) on a tower 1302 feet in height above average terrain (HAAT). Its transmitter is located near Issaquah on Cougar Mountain, with studios and offices located at Newport Corporate Center in Bellevue. KRWM broadcasts in HD.[1][2] Its HD-2 signal carries the adult standards format on sister station 880 KIXI.

History[edit]

KBRO-FM[edit]

In August 1964, the station first signed on as KBRO-FM.[3] It was the FM companion to AM 1490 KBRO, owned by the Bremerton Broadcasting Company. It aired an automated Top 40 format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to the Seattle metropolitan area.

In 1972, KBRO-FM switched to country music. On July 4, 1984, it changed call letters to KWWA as Bremerton Broadcasting received permission from the Federal Communications Commission to boost its tower height to 1380 feet, enough to cover the larger Seattle radio market. The station tried a second run at Top 40 from July 4, 1984 to September 5, 1987 as KHIT.

New Age and Smooth Jazz[edit]

In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), who flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age."[4][5][6] In August 1990, after Brown Broadcasting bought the station, it moved to a smooth jazz sound as KKNW, calling itself "Sound FM".[7]

Warm 107/Warm 106.9[edit]

On October 16, 1992, it switched to a soft adult contemporary format as KRWM, calling itself "Warm 107."[8]

As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats. But when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJR-FM.) Sandusky Radio, owner of longtime rival KLSY, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream adult contemporary sound, eliminating some of the softer artists and adding a bit more tempo.

In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona, to Hubbard Broadcasting. The sale was completed that November.[9]

KRWM had been the flagship station of Delilah Rene's syndicated evening program for Premiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. But in mid-July 2014, KRWM discontinued airing the show. The program currently airs on KSWD.

Since 2001, from mid-November to December 26 of every year, KRWM airs all-Christmas music with its website streaming holiday music from November 1 to mid-November.

References[edit]

External links[edit]