KRZI (1660 AM) is a radio station broadcasting a sports format. Licensed to Waco, Texas, USA, the station serves the Waco area. The station is currently owned by Simmons Media Group which has announced that it will be selling its entire Waco station cluster to M&M Broadcasters. The sale is expected to imminently close upon FCC approval. KRZI features programing from ESPN Radio and Westwood One.
KRZI and its sister stations gained ownership by a company named Simmons Media. The transition was officially made in the summer of 2004. While the station airs local programming, roughly 75 percent is ESPN content. The stations have the broadcast rights for the NFL, the Texas Rangers, The Baylor Bears and NCAA Basketball and Football. Simmons, based in Salt Lake City, Utah, owns and operates Simmons Radio in Utah, Western Broadcasting, Simmons Lone Star Media, Simmons Outdoor Media, Simmons Ventures and the most prominent travel-related company in the Western United States, Morris Murdock Travel.