|Broadcast area||Eugene, Oregon|
|Branding||Willamette Valley's Hits Radio KSCR 1320 AM 98.1 FM|
|Slogan||“All of your favorite hits on 1320 AM and 98.1 FM”|
|Translator(s)||98.1 K251BN (Eugene)|
|First air date||June 12, 1962 (as KATR)|
1,000 watts (day)|
48 watts (night)
Cumulus Media |
(Cumulus Licensing LLC)
|Sister stations||KUJZ, KZEL, KNRQ, KEHK, KUGN|
Listen Live via iHeart
KSCR (1320 AM) is a radio station airing a soft adult contemporary format. Licensed to Eugene, Oregon, United States, the station serves the Eugene-Springfield area. The station, established in 1962, is owned by Cumulus Media. It has been granted a construction permit by the U.S. Federal Communications Commission (FCC) to change its transmitter site, decrease day power to 600 watts and night power to 40 watts.
The station, launched in 1962 as KATR, was assigned call sign KZAM on August 20, 1985. On May 1, 1990, the station changed its call sign to KHNN, on October 1, 1992 to KZZK, on September 29, 1995 to KNRQ, and on April 26, 2001 to KSCR.
On April 1, 2010, KSCR changed its format from sports (as "The Score") to business news and talk, branded as "1320 Info Radio".
On April 20, 2015, KSCR changed its format to regional Mexican, branded as "1320 Radio Unica", which featured Spanish news and talk programming.
On December 13, 2017, KSCR began stunting with Christmas music, and also began simulcasting on an FM translator K251BN (98.1 FM). On January 1, 2018, KSCR launched a soft adult contemporary format. 
After became business talk radio on 2010, the station featured three local business talk shows, including long-time Eugene talk radio personality Steve Tannen. His show, SportsTalk, was followed by The Writer's Block with The Register-Guard sports columnist George Schroeder and KSCR's Justin Myers. Myers continues with his afternoon drive program, The Sports Idol.
- "KSCR Call Sign History". U.S. Federal Communications Commission, audio division.
- "KSCR Facility Record". United States Federal Communications Commission, audio division.
- "KSCR Flips To Soft AC". RadioInsight. 3 January 2018.
- "OSB Radio Affiliates". GoDucks.com - The University of Oregon Official Athletics Site. Retrieved April 14, 2009.
- Official website
- Query the FCC's AM station database for KSCR
- Radio-Locator Information on KSCR
- Query Nielsen Audio's AM station database for KSCR
- Query the FCC's FM station database for K251BN
- Radio-Locator information on K251BN
- FCC application
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