|City||St. Louis, Missouri|
|Broadcast area||Greater St. Louis|
|Branding||93.7 The Bull|
|Slogan||St. Louis' #1 for New Country|
|Frequency||93.7 MHz FM (also on HD Radio)|
93.7-2 FM "Classic Country (iHeartCountry Classics)"
|First air date||March 27, 1955 (as KCFM)|
|Callsign meaning||K-"St. Louis Post-Dispatch"|
(founder of KSD (AM), now KTRS)
|Former callsigns||KCFM (1955-1980)|
(Citicasters Licenses, Inc.)
|Sister stations||KATZ, KLLT, KLOU, KATZ-FM, KSLZ, W279AQ|
|Website||93.7 The Bull|
KSD (93.7 FM, "The Bull") is a country music radio station in St. Louis, Missouri. The station is owned by iHeartMedia (formerly Clear Channel Communications until September 2014) and broadcasts with 100 kW of power. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.
KCFM hit the air on March 27, 1955, It was owned by the Commercial Broadcasting Company and broadcast from the Boatmen's Bank Building, relocating its studios and transmitter to 532 DeBaliviere in 1959.
After being an easy listening station for much of its life, Combined Communications bought KCFM in 1978 and relaunched it as an adult contemporary station, which on July 10, 1980 became KSD-FM. KSD-FM evolved into an AC/CHR hybrid (also known as Hot AC) format, under the moniker "KS94 FM". Then in August 1987 KSD-FM dropped the Hot AC format to Classic rock as "The New 93.7 KSD-FM"; that format lasted until January 1999, when KSD-FM briefly went back to their Hot AC roots as "Mix 93.7". At noon on October 9, 2000, KSD switched to a country music format as "Better Country, 93.7 The Bull", soon after 106.5 WKKX "Kix 106" dropped country to become WSSM "Smooth Jazz 106.5" (the station at 106.5 became 106.5 The Arch in April 2005), as due to a big ownership shakeup in 2000, Bonneville Radio ended up owning both competing country stations, thus opening up a spot for a competitor to longtime country station WIL-FM. The first song on "The Bull" was "The Thunder Rolls" by Garth Brooks.
- "New KCFM Begins Broadcasting Today". St. Louis Globe=Democrat. March 27, 1955. p. G-1. Retrieved September 16, 2019.
- "FM Station KCFM Going On Air Today". St. Louis Post-Dispatch. March 27, 1955. p. 4H. Retrieved September 16, 2019.
- "R and R Newspaper" (PDF). www.americanradiohistory.com. 1987. Retrieved 2019-09-08.
- "R and R Newspaper" (PDF). www.americanradiohistory.com. 1999. Retrieved 2019-09-08.
- 93.7 The Bull
- Query the FCC's FM station database for KSD
- Radio-Locator information on KSD
- Query Nielsen Audio's FM station database for KSD
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