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Coordinates: 37°47′16.00″N 89°54′21.00″W / 37.7877778°N 89.9058333°W / 37.7877778; -89.9058333

City Chester, Illinois
Slogan The River Region's Legend
Frequency 980 kHz
Format Classic Country
Power 1,000 watts day
470 watts night
Class B
Facility ID 17305
Transmitter coordinates 37°47′16.00″N 89°54′21.00″W / 37.7877778°N 89.9058333°W / 37.7877778; -89.9058333
Callsign meaning Ste. Genevieve, MO (KSGM)
Affiliations Westwood One Country
Owner Donze Communications
Sister stations KBDZ
Website Official website

KSGM (AM 980) transmitted its first broadcast on July 5, 1947 from Ste. Genevieve, Missouri. KSGM was located at 1450 on the AM dial with a power output of 250 watts. KSGM's pioneer broadcasting schedule included local news of interest to the Chester community, religious broadcasts from St. John Evangelical Lutheran Church, sports from Chester High School and special programming from Menard State Prison.

KSGM's friendship with the Chester Community continued to grow and as early as 1954, KSGM established studios in the First Bank Building in downtown Chester.

In 1961, KSGM was relicensed to Chester. KSGM also changed frequencies from 1450 to 980kHz, and increased power to 1,000 watts.

KSGM AM serves a wider area in Southern Illinois and Southeast Missouri with entertainment and information.

KSGM provides live sports coverage of Chester High School Yellow Jacket sports in addition to sports coverage of St. Vincent Catholic, Perryville, Ste. Genevieve and Valle Catholic High Schools in Missouri.

In November 2016, KSGM flipped formats from "Mainstream Country" to "Classic Country." The station now uses the moniker "The River Region's Legend" since it is the oldest station in southeast Missouri and southern Illinois. Station owners promoted Brian "Gritty" Snider to Program Director and Station Image Director.

The station is currently owned by Donze Communications.[1][2]


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