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City Lafayette, Louisiana
Branding 94.5 KSMB
Slogan The #1 Hit Music Station!
Frequency 94.5 (MHz)
First air date 1964
Format Top 40 (CHR)
ERP 100,000 watts
Class C
Callsign meaning Southland Music Broadcasting (original owner)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations KNEK-AM/FM, KRRQ, KXKC
Website ksmb.com

KSMB (94.5 FM, "94.5 KSMB") is a CHR radio station in Lafayette, Louisiana owned by Cumulus Media. KSMB began broadcasting in 1964 as Lafayette's first FM station.[1] It's call letters stand for Southland Music Broadcasting, the station's original owner company. Through the 1960s it featured a strictly Cajun, Swamp Pop and Zydeco Americana format. By the 1970s, the station had established an AOR format as "The New K94 FM, The Stereo Rock". In late 1984, the format was gradually shifted from AOR to the current legendary Top 40/CHR format, under a new moniker as "Hit Radio 94 and a 1/2 FM KSMB" occurring by October. This branding lasted until 1994; when the current brand name was adopted and shortened moderately as "94.5 KSMB". Citadel Broadcasting purchased KSMB from Powell Broadcasting in 1999. Citadel merged with Cumulus Media on September 16, 2011.[2] KSMB is recognized as one of Louisiana's oldest operating Radio stations.


  1. ^ Broadcasting/Cablecasting Yearbook 1984
  2. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 

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Coordinates: 30°21′45″N 92°12′53″W / 30.3624°N 92.2148°W / 30.3624; -92.2148