|Broadcast area||San Antonio, Texas|
|Slogan||Today's Best Music|
|Frequency||105.3 MHz (also on HD Radio)|
|First air date||September 9, 1970 (as KWED-FM)|
|Format||Adult Top 40|
|Audience share||4.6 (February 2017, Nielsen Audio)|
|Callsign meaning||San Antonio MaGic|
|Former callsigns||KWED-FM (1970-1985)|
(Cox Radio, Inc.)
|Sister stations||KCYY, KISS-FM, KKYX, KONO, KONO-FM, KTKX|
KSMG (105.3 FM, "Magic 105.3") is an Adult Top 40 formatted radio station serving the Seguin/San Antonio area. The Cox Communications outlet operates at 105.3 MHz with an ERP of 97.5 kW and its city of licence is Seguin, Texas. Its studios are located in Northwest San Antonio near the South Texas Medical Center complex, and the transmitter site is in Elmendorf, Texas.
There is an app operated by the station, available via the Apple Store.
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The station began broadcasting on September 9, 1970 as KWED-FM, until 1985.
Prior to its debut as KSMG in 1985 with an oldies format, they were originally known as KWED-FM. 105.3 made the switch to AC in 1996 after Cox bought rival station KONO-FM. KSMG's playlist currently consists of AC hits from the 1990s through present day.
During the early 2000s KSMG would air 80s and 90s remixes from the club PolyEster's.
In May 22, 2007 morning co-host Jay Charles exited as his contract expired. Weekender Joe Caruso joined former co-host Karen Clauss for The New Joe & Karen Magic Morning Show.
In July 10, 2008 KSMG added The John Tesh Radio Show
In May 4, 2009 afternoon talent Katrina Curtiss moved to mornings, replacing Joe Caruso and Karen Clauss. Adam Michaels took over the morning show on September 5, 2011, while Curtiss moved back to afternoons.
In November 22, 2010 KSMG flipped to all-CHRISTMAS music.
In November 3, 2011 The Daryn Kagan Show was launched replacing The John Tesh Radio Show.
Laurie Pearson Joins KSMG on July 3, 2012.
In early 2012 Chris Garcia died.
In November 9, 2012 Katrina Curtiss left KSMG due to job cuts at Cox Media Group.
In early 2013 Leigh Nash replaced Laurie Pearson in the weekday 3pm-8pm timeslot.
In Mid 2013 Jenny Lee replaced Leigh Nash in the weekday 3pm-7pm timeslot and Robin Flores is added to the weekday 7pm - 12am timeslot.
In October 2013 The Adam & Jenny Magic Morning Show premiered.
In July 1994 Pat Evans was named Program Director of KSMG.
This led to a lineup that included The Sonny Melendrez and Friends Morning Show, which included Megan Bishop as sidekick and traffic reporter along with news by San Antonio Spurs public address announcer Stan Kelly.
The remainder of the broadcast day included Megan Bishop continuing after the morning show into an late morning time slot followed by Mike Roberts in the afternoon drive time slot and Ruben O Garcia in the evenings.
In 1996 as Magic 105.3 was gaining in popularity a change in the on air lineup was made.
The Sonny Melendrez Morning Show stayed intact.
Megan Bishop's Post morning show was shortened to two hours.
Mike Roberts was moved into the mid-day time slot, and new comer Darla Williams was brought in for afternoon drive time and music director duties.
Mark Velasco replaced Ruben O Garcia in the evening time slot and introduced the 80's at 8 segment featuring songs that defined that era of music.
Mike Davis followed Mark Velasco on the air from 1996-1997, before leaving to join the on air staff of Y-107 in New York City.
After several years at the bottom of the radio ratings, Magic 105.3 broke into the top 3 most listened to stations in San Antonio giving serious threat to its sister station 99.5 KISS-FM
In early 2014 Doug Bennett left KSMG.
- Magic 105.3's website
- Query the FCC's FM station database for KSMG
- Radio-Locator information on KSMG
- Query Nielsen Audio's FM station database for KSMG