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CityDinuba, California
Broadcast areaFresno-Visalia, California
BrandingSoft Rock 98.9
SloganThe Valley's Best Music Variety!
The Valley's Official Christmas Station (Nov.-Dec.)
Frequency98.9 MHz (also on HD Radio)
First air date1975 (as KLTA)
FormatHD1: Soft AC
Christmas music (Nov.-Dec.)
HD2: Lost 80s Hits
ERP19,000 watts
HAAT250 meters
Facility ID54560
Transmitter coordinates36°38′11.80″N 118°56′33.6″W / 36.6366111°N 118.942667°W / 36.6366111; -118.942667
Callsign meaningSOFt Rock, hence the format
Former callsignsKLTA (1975-1983)
KOJY (1983-1990)
KJOI (1990-1997)
OwneriHeartMedia, Inc.
(Capstar TX LLC)
WebcastHD1: Soft Rock 98.9
HD2: Lost 80s Hits

KSOF (98.9 FM "Soft Rock 98.9") is a radio station, owned by iHeartMedia,[1] broadcasting in Soft AC format. Licensed to Dinuba, California, United States, the station serves the Fresno and Tulare counties. KSOF's studios are located on Shaw Avenue in North Fresno, and its transmitter tower is atop Eshom Point. The HD2 broadcasts a 1980s music format branded as, Lost 80s Hits, which can also be heard on iHeartRadio.


former logo

The station went on the air in 1975 as KLTA. On October 26, 1983, the station changed its call sign to KOJY. On February 12, 1990, the station changed its call sign to KJOI on October 17, 1997, to the current KSOF.[2]

In the mid-1970s through the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".

Recently, KSOF moved into a mainstream AC direction, dropping most pre-1970s songs, and playing some Hot AC content.

In October 2008 Former Portland, Oregon radio personality Teri Ann Schlesser stepped into the mid-day, music director, public service director role. Formerly with the Nelson & Terry Show on 105.1 The Buzz Teri Ann replaced Kristen Kelley who moved on to program another radio station.

On the morning of October 27, 2011 morning hosts Brady and Rose (Mike Brady, Rose Ortega) were replaced by Bronson and Christine.


  1. ^ "KSOF Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KSOF Call Sign History". United States Federal Communications Commission, audio division.

External links[edit]