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|City||KSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
|Broadcast area||KSSE: Greater Los Angeles
KSSD: San Diego
|Branding||La Suavecita 107.1|
|Slogan||"Con Todas Tus Favoritas" (With All Your Favorites)|
|Frequency||107.1 MHz (also on HD Radio)|
|First air date||KSSE: 1960 (as KMAX)
|Format||Spanish Adult Hits|
|ERP||KSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
|HAAT||KSSE: -13 meters
KSSD: 91 meters
KSSC: 395 meters
|Facility ID||KSSE: 35113
(Entravision Holdings, LLC)
KSSE/KSSD/KSSC is a commercial radio station trimulcast located in Southern California, broadcasting on 107.1 FM. KSSE is located in Arcadia, California, broadcasting to the Greater Los Angeles area. KSSD is located in Fallbrook, California, broadcasting to the northern sections of San Diego County. KSSC is located in Ventura, California, broadcasting to the Oxnard-Ventura, California, area.
The oldest of the stations was the Arcadia station, with the original callsign KMAX, which came to air in 1961. It was owned by Max H. Isoard and his Sierra Madre Broadcasting Company. John Douglas later bought KMAX, which had a format targeted at various ethnic groups, and integrated it with stations in Ventura and Fallbrook that had been operating separately, adult contemporary KAGR in Ventura and middle-of-the-road KAVO/KMLO in Fallbrook.
Initially, the trimulcast retained its format of brokered time. Much of its programming during this period was targeted at the African-American church community. Spiritual Vibes was a popular gospel music show hosted by Ollie Collins, Jr.. Also in the lineup was an all-night program playing classic, traditional and contemporary "black-gospel" music, hosted by the very beloved veteran gospel music DJ "Sister Ruth" Dixon, known by her signature Caribbean accent.
In 1994, the trimulcast flipped to sports under the "Sports to the Max" name and callsigns KMAX, KBAX and KAXX. Sports to the Max hosts included Joe McDonnell, The SportsGods (Dave Smith & Joey Haim) and Rich Herrera. Play-by-play included the San Francisco 49ers and Oakland Raiders in the NFL, Notre Dame Fighting Irish football and the Los Angeles Ice Dogs of the International Hockey League. Two years later, the stations became modern rock station "Y107.1" (KLYY, KVYY, KSYY) that competed with KROQ-FM for the same core audience. In 1999, this was replaced with Viva 107.1 (same callsigns), which remained on air until 2003 but was divested by Big City Radio after its filing for Chapter 11 bankruptcy.
On December 1, 2016, after Entravision's other Super Estrella stations had slowly disappeared across the United States, all air staff was let go and KSSE's trimulcast began stunting. The last song played on Super Estrella was "Persiana Americana" by Soda Stereo. On December 5 at 12:02 am PST, the station flipped to Spanish Adult Hits under the name La Suavecita.
.com /lasuavecita1071 /
- La Suavecita official website
- Super Estrella official website
- Query the FCC's FM station database for KSSE
- Radio-Locator information on KSSE
- Query Nielsen Audio's FM station database for KSSE
- Query the FCC's FM station database for KSSD
- Radio-Locator information on KSSD
- Query Nielsen Audio's FM station database for KSSD
- Query the FCC's FM station database for KSSC
- Radio-Locator information on KSSC
- Query Nielsen Audio's FM station database for KSSC