KSSE

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KSSE/KSSD/KSSC
KSSE LaSuavecita107.1 logo.jpg
City KSSE: Arcadia, California
KSSD: Fallbrook, California
KSSC: Ventura, California
Broadcast area KSSE: Greater Los Angeles
KSSD: San Diego
KSSC: Oxnard-Ventura
Branding La Suavecita 107.1
Slogan "Con Todas Tus Favoritas" (With All Your Favorites)
Frequency 107.1 MHz (also on HD Radio)
First air date KSSE: 1960 (as KMAX)
KSSD: 1977
KSSC: 1985
Format Spanish Adult Hits
ERP KSSE: 6,000 watts
KSSD: 3,000 watts
KSSC: 370 watts
HAAT KSSE: -13 meters
KSSD: 91 meters
KSSC: 395 meters
Class KSSE: A
KSSD: A
KSSC: A
Facility ID KSSE: 35113
KSSD: 35139
KSSC: 33567
Transmitter coordinates

KSSE: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722
KSSD: 33°23′01″N 117°11′20″W / 33.38361°N 117.18889°W / 33.38361; -117.18889

KSSC: 34°20′55″N 119°19′57″W / 34.34861°N 119.33250°W / 34.34861; -119.33250
Former callsigns KSSE:
KMAX (1960-1996)
KLYY (1996-2003)
KSSD:
KMLO-FM 2/14/1986-2/18/1986)
KACO (1986-1992)
KBAX (1992-1996)
KSYY (1996-2003)
KSSC:
KAXX (7/1991-8/1991)
KAGR (1991-1992)
KAXX (1992-1996)
KVYY (1996-2003)
Owner Entravision Communications
(Entravision Holdings, LLC)
Website lasuavecita1071.com

KSSE/KSSD/KSSC is a commercial radio station trimulcast located in Southern California, broadcasting on 107.1 FM. KSSE is located in Arcadia, California, broadcasting to the Greater Los Angeles area. KSSD is located in Fallbrook, California, broadcasting to the northern sections of San Diego County. KSSC is located in Ventura, California, broadcasting to the Oxnard-Ventura, California, area.

The trimulcast airs a Spanish Adult Hits format known as La Suavecita.

KSSE is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.[1]

History[edit]

Super Estrella was launched in 1997 on the 97.5 FM frequency. In 2000, a simulcast began on 97.5 FM and on 103.1 FM in 2000. In 2003, Super Estrella began broadcasting on the 107.1 FM frequency.

The oldest of the stations was the Arcadia station, with the original callsign KMAX, which came to air in 1961. It was owned by Max H. Isoard and his Sierra Madre Broadcasting Company. John Douglas later bought KMAX, which had a format targeted at various ethnic groups, and integrated it with stations in Ventura and Fallbrook that had been operating separately, adult contemporary KAGR in Ventura and middle-of-the-road KAVO/KMLO in Fallbrook.

Initially, the trimulcast retained its format of brokered time. Much of its programming during this period was targeted at the African-American church community. Spiritual Vibes was a popular gospel music show hosted by Ollie Collins, Jr.. Also in the lineup was an all-night program playing classic, traditional and contemporary "black-gospel" music, hosted by the very beloved veteran gospel music DJ "Sister Ruth" Dixon, known by her signature Caribbean accent.

In 1994, the trimulcast flipped to sports under the "Sports to the Max" name and callsigns KMAX, KBAX and KAXX. Sports to the Max hosts included Joe McDonnell, The SportsGods (Dave Smith & Joey Haim) and Rich Herrera. Play-by-play included the San Francisco 49ers and Oakland Raiders in the NFL, Notre Dame Fighting Irish football and the Los Angeles Ice Dogs of the International Hockey League. Two years later, the stations became modern rock station "Y107.1" (KLYY, KVYY, KSYY) that competed with KROQ-FM for the same core audience. In 1999, this was replaced with Viva 107.1 (same callsigns), which remained on air until 2003 but was divested by Big City Radio after its filing for Chapter 11 bankruptcy.

On July 12, 2007, the station started adding three-to-four English songs an hour. The first song in English was "Move Ya Body" by Nina Sky at 9:04 pm PST.

On December 1, 2016, after Entravision's other Super Estrella stations had slowly disappeared across the United States, all air staff was let go and KSSE's trimulcast began stunting. The last song played on Super Estrella was "Persiana Americana" by Soda Stereo. On December 5 at 12:02 am PST, the station flipped to Spanish Adult Hits under the name La Suavecita.

References[edit]

External links[edit]

Coordinates: 34°10′51″N 118°01′38″W / 34.18083°N 118.02722°W / 34.18083; -118.02722