|Branding||La Raza Radio|
|Frequency||98.5 MHz (also on HD Radio)|
|First air date||1963|
|HAAT||596 m (1,955 ft)|
|Callsign meaning||The JaM (From previous rhythmic oldies format)|
Liberman Broadcasting |
(Liberman Broadcasting of Houston License LLC)
Radio: KJOJ-FM, KQQK, KEYH, KNTE|
KTJM (98.5 FM) is a terrestrial radio station, utilizing a regional Mexican format under the branding "La Raza". KTJM is licensed to Port Arthur, Texas, and serves the Houston-Galveston area. KTJM is currently owned by Liberman Broadcasting.
The station signed on in 1963 as KPAC-FM, owned by Port Arthur College as sister to 1250 AM KPAC. Afterwards, the station became an automated Beautiful Music format with a 3000-watt signal on a 500-foot tower it shared with 1250 AM. The station changed its call sign to KHYS in 1977 with an album rock format after the AM and FM pair were bought by then-Clear Channel Communications. In the mid 1980s, the format changed to Urban Adult Contemporary as "Y98.5, The Best Variety Of Hits and Dusties." In 1988, a 2000-foot tower was built near Devers for the station. The format changed to Urban Contemporary as "Kiss 98.5" going head to head with KMJQ, "Majic 102".
When "Yo 1590 Raps!" came about on KYOK 1590 AM in response to their flip from Gospel to Rap, in February 1991, the format changed back to "Y98.5 Is Back, playing the best variety of Hits and Dusties." In 1993, 103.3 KJOJ-FM and KYOK began simulcasting "Y98.5". KJOJ-FM has been simulcasting since. The station would play Smooth Jazz on Sundays.
On February 24, 1997, after stunting with a loop of the song Kiss by Prince, the format changed to Rhythmic CHR as "Kiss 98-5, Kiss Again 103-3", targeting the Hispanic teenage market playing heavy doses of Freestyle and House music, mimicking the style of Power 96 in Miami. In June 1998, the "Kiss 98-5, Kiss Again 103-3" format was tweaked again to rival "104 KRBE", by playing Rock/Pop based Top 40.
On January 1, 1999, the station jumped on the Rhythmic Oldies bandwagon as "98.5 The Jam". Their call letters changed to KTJM. During 1999 to 2001, only the station's moniker would change to "Houston's Jammin' Oldies" then to "Houston's Jammin' Hits".
In July 2001, the station would make its flip to the current Regional Mexican "La Raza" format after being bought by Liberman Broadcasting.