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MidlandOdessa, Texas
United States
CityMidland, Texas
BrandingUnivision 18
SloganSiempre contigo
(Yours Always)
ChannelsDigital: 18 (UHF)
Virtual: 18 (PSIP)
Affiliations18.1: Univision
18.2: LATV
18.3: Comet
18.4: Charge!
OwnerEntravision Communications
(Entravision Holdings, LLC)
First air dateMay 14, 2001 (18 years ago) (2001-05-14)
Call letters' meaningUnivision Permian Basin
Sister station(s)KANG-LP, KEUS-LD
Former channel number(s)Analog:
18 (UHF, 2001–2009)
Transmitter power1000 kW
Height281 m (922 ft)
Facility ID86263
Transmitter coordinates31°50′19.4″N 102°32′0.6″W / 31.838722°N 102.533500°W / 31.838722; -102.533500
Licensing authorityFCC
Public license informationProfile

KUPB, virtual and UHF digital channel 18, is a Univision-affiliated television station licensed to Midland, Texas, United States, and serving the Permian Basin area. The station is owned by Entravision Communications. KUPB's studios are located on Younger Road in Midland, and its transmitter is located on University Boulevard in West Odessa.


The station commenced broadcasting on analog channel 18 on May 14, 2001. KUPB moved to digital broadcasting on June 12, 2009 at 9:00 a.m., "flash-cutting" to digital channel 18 after a temporary (3 minutes) signal outage. (KUPB was granted a construction permit after the Federal Communications Commission finalized the digital television allotment plan on April 21, 1997;[1] as a result, the station did not receive a companion channel for a digital television station.)[2] KUPB moved to high definition (1080i) at 10 a.m. on May 3, 2010.

In 2013, KUPB added a secondary station, KUPB-DT2, and began airing ZUUS Latino on 18.2. In 2014, it removed ZUUS Latino and replaced it with LATV.

In 2018 KUPB added two additional secondary stations that broadcast English programming.

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
18.1 1080i 16:9 KUPB-DT Main KUPB programming / Univision
18.2 480i 4:3 LATV
18.3 Comet
18.4 Charge!

News operation[edit]

KUPB's logo prior to January 1, 2013

Noticias 18 was launched on November 5, 2007 to provide news for the viewers in the Permian Basin. KUPB had been airing two-minute newsbriefs since August 2003. On October 13, 2008, the name of the newscast was changed to Noticias Oeste de Texas. In 2015, Entravision transferred production of KUPB's newscasts to El Paso sister station KINT-TV.[4]


  1. ^ Final Digital TV (DTV) Channel Plan from FCC97-115
  2. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.
  3. ^ RabbitEars TV Query for KUPB
  4. ^ Villafañe, Veronica (November 3, 2015). "Entravision cancels KLUZ local newscast production, lays off staff". Media Moves. Retrieved March 12, 2018. Earlier this year, Entravision also shipped production of its Univision Midland/Odessa newscast to El Paso.

External links[edit]