|Broadcast area||Portland, Oregon|
|Branding||98-7 The Bull|
|Slogan||"#1 For New Country"|
|First air date||June 6, 1948 (as KPOJ-FM)|
|Callsign meaning||CoUPLe; KU-PortLand|
|Former callsigns||KPOJ-FM (1948-1968)
|Former frequencies||98.7 MHz (1948-1964)
98.5 MHz (1964-1997)
(Alpha Media Licensee LLC)
|Sister stations||KBFF, KINK, KUFO, KXTG, KXL-FM|
'KUPL (98.7 FM) is an American commercial broadcast radio station based in and licensed to Portland, Oregon, playing country music. The station is owned by Alpha Media, which purchased CBS Radio's Portland station cluster in August 2009. Its studios are located in downtown Portland, and its transmitter is in Portland's west hills.
KUPL began on June 6, 1948 as KPOJ-FM on 98.7 MHz. It was owned and operated by the Portland Oregon Journal. It moved to 98.5 FM on March 27, 1964. On August 15, 1968, KPOJ-FM changed call letters to KPOK-FM. On June 18, 1973 KPOK-FM changed their format from oldies (as "The Golden Sound") to beautiful music as "98-FM" and on July 11, 1973, KPOK-FM changed its call letters to KUPL-FM and aired beautiful music until March 16, 1984, when it switched to its current country format as "K98, Continuous Hit Country". On September 4, 1997, KUPL-FM moved from 98.5 FM to 98.7 FM. On September 16, 2010, the "-FM" suffix was removed from the station's call letters.
In March 2011, the station reverted to branding as "98-7 KUPL, #1 For The Most New Country".
On January 10, 2013 the station changed its branding to "98.7, The Bull".
- CBS Radio Sells Portland Station Group to Alpha Broadcasting - Oregon Media Central (released August 7, 2009)
- "New FM Operation Open As KALE Changes to KPOJ" (PDF). Broadcasting. June 14, 1948. Retrieved 18 December 2014.