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KWRD TheWord100.7 logo.png
City Highland Park, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding The Word 100.7
Frequency 1160 kHz
First air date March 1960 on 1150
Format Christian Talk (KWRD-FM simulcast)
Power 35,000 Watts (Daytime)
1,000 Watts (Nighttime)
Class B
Transmitter coordinates 33°10′37″N 97°40′36″W / 33.17694°N 97.67667°W / 33.17694; -97.67667 (day)
33°2′21″N 96°56′34″W / 33.03917°N 96.94278°W / 33.03917; -96.94278 (night)
Callsign meaning Voice (Former nighttime format)
Former callsigns KVIL (1960-1985)
KVIX (1985-1986)
KVIL (1986-1994)
KDMM (1994-2001)
KBIS (2001-2004)
KMGS (2005-2006)
Owner Dan Patrick
(Operated by Salem Media Group under local marketing agreement)
(Dallas Broadcasting)
Sister stations KEXB, KLTY, KSKY, KTNO, KWRD-FM, K273BJ

KVCE is a radio station in Highland Park, Texas that services the Dallas/Fort Worth Metroplex.[1] The station is currently owned by Dallas Broadcasting, LLC and is operated by Salem Communications Corporation.[2]

The station operates on 1160 kHz with 35,000 watts during the day and 1,000 watts at night and is owned by Texas Lieutenant Governor and Houston-based radio station owner Dan Patrick.

KVCE broadcasts on the frequency of 1160 kHz, a United States clear-channel frequency.


The station was formerly on 1150 kHz as KVIL and used the call letters KVIX from October 1985 to August 1986. The calls changed back to KVIL until November 1994. The station was owned by Infinity until October 1996, when it was sold to Marcos A. Rodriguez, who was its owner until August 2003. Marcos A. Rodriguez programmed it with foreign language programs. Due to the popular Pakistani and Indian music and talk programs, 1150 became all-Pakistani formatted. The station was 1000 watts daytime only with a 6 tower directional array north of Irving for a number of years. Either in the late 1980s or early 1990s, it was able to get a grant of 5 watts of power for night operation. With the directional signal looking right down I-635 on the north side of Dallas, it barely covered that area from the tower site to the I-635/US-75 interchange.

KVCE began in 2001 as KBIS under an all-Motown format still on 1150 kHz. When the station moved to 1160 (now with 35,000 watts day and 1,000 watts at night from two different 6 tower sites), it was revamped as Magic 1160, adding other soul songs to the playlists, but the call sign didn't change to KMGS until June 2005.

On August 23, 2006, the call sign changed to KVCE, to make way for a News–Talk format, which began less than a month later.

On March 2, 2009, Biz Radio moved to KVCE 1160, Highland Park from KJSA 1110, Mineral Wells. KJSA switched to a country format in the weeks preceding the Biz Radio move. KVCE has a slightly better signal in the prime DFW market, but only marginal change in quality in the Fort Worth area. KVCE is noticeably worse west and southwest Fort Worth than the KJSA signal.[citation needed] On January 3, 2011, KVCE flipped to a Business News/Talk format.

On September 25, 2015, the business talk format moved to KMKI (now KEXB). KVCE previously ran a 30-second "barker" on a continuous loop announcing "KVCE Highland Park. Looking for business talk in North Texas? We moved to 620 AM."

KVCE will retain its current call letters for now. As of October 20, 2015, KVCE is simulcasting KWRD-FM's religious programming. However, it's not clear whether that programming is permanent or a placeholder. KWRD-FM's programming was previously used as a placeholder on KMKI, after Radio Disney programming was discontinued and before Business Radio programming moved that frequency from KVCE.


  1. ^ [1]
  2. ^ "KVCE Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-01-05. 

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