|City||Highland Park, Texas|
|Broadcast area||Dallas/Fort Worth Metroplex|
|Branding||The Word 100.7|
|First air date||March 1960 on 1150|
|Format||Christian Talk (KWRD-FM simulcast)|
|Power||35,000 Watts (Daytime)
1,000 Watts (Nighttime)
|Transmitter coordinates|| (day)
|Callsign meaning||Voice (Former nighttime format)|
|Former callsigns||KVIL (1960-1985)
(Operated by Salem Media Group under local marketing agreement)
|Sister stations||KEXB, KLTY, KSKY, KTNO, KWRD-FM, K273BJ|
KVCE is a radio station in Highland Park, Texas that services the Dallas/Fort Worth Metroplex. The station is currently owned by Dallas Broadcasting, LLC and is operated by Salem Communications Corporation.
The station operates on 1160 kHz with 35,000 watts during the day and 1,000 watts at night and is owned by Texas Lieutenant Governor and Houston-based radio station owner Dan Patrick.
The station was formerly on 1150 kHz as KVIL and used the call letters KVIX from October 1985 to August 1986. The calls changed back to KVIL, which were in use until November 1994. The station was owned by Infinity Broadcasting until October 1996, when it was sold to Marcos A. Rodriguez, who was its owner until August 2003. Rodriguez programmed it with foreign language programs as KDMM. Due to the popular Pakistani and Indian music and talk programs, 1150 became all-South Asian formatted. Initially, the station was 1,000 watts daytime only with a 6 tower directional array north of Irving for a number of years. Either in the late 1980s or early 1990s, it was able to get a grant of 5 watts of power for night-time operation. With the directional signal looking right down I-635 on the north side of Dallas, it barely covered that area from the tower site to the I-635/US-75 interchange.
In 2001, KDMM changed to KBIS, and ran an all-Motown format still on 1150 kHz. When the station moved to 1160 (now with 35,000 watts day and 1,000 watts at night from two different 6 tower sites), it was revamped as Magic 1160, adding other soul songs to the playlists, but the call sign didn't change to KMGS until June 2005.
On August 23, 2006, the call sign changed to KVCE, to make way for a News–Talk format, which began less than a month later.
On March 2, 2009, Biz Radio moved to KVCE from KJSA (1110 AM). KJSA switched to a country format in the weeks preceding the Biz Radio move. KVCE has a slightly better signal in the prime DFW market, but only marginal change in quality in the Fort Worth area. KVCE is noticeably worse west and southwest of Fort Worth than KJSA. On January 3, 2011, KVCE flipped to a Business News/Talk format.
On September 25, 2015, the business talk format moved to KMKI (now KEXB). KVCE previously ran a 30-second "barker" on a continuous loop announcing "KVCE Highland Park. Looking for business talk in North Texas? We moved to 620 AM."
As of October 20, 2015, KVCE is simulcasting KWRD-FM's religious programming. However, it's not clear whether that programming is permanent or a placeholder. KWRD-FM's programming was previously used as a placeholder on KMKI, after Radio Disney programming was discontinued and before Business Radio programming moved that frequency from KVCE.