The station signed on August 18, 1980 as KVVQ, a top 40 station. The call letters were changed to KHDR-FM in 1997. The station had a pure gold format by 2000, when Infinity Broadcasting Corporation (predecessor to today's CBS Radio) acquired it from Tele-Media Broadcasting. Infinity changed the call letters to the current KVFG and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the sports format was introduced.