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CityMonte Rio, California
Broadcast areaSanta Rosa, California
Branding97.7 The River
SloganClassic Rock for the North Bay
Frequency97.7 MHz
First air dateNovember 20, 1977 (as KRJB)
FormatClassic rock
ERP2,050 watts
HAAT342 meters
Facility ID51218
Callsign meaningK V RiVer
Former callsignsKRJB (1977-1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986-2003)
OwnerLawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
WebcastListen Live

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa.

External links[edit]

Coordinates: 38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962