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KWBJ logo.jpg
Morgan City/Houma, Louisiana
United States
City Morgan City, Louisiana
Branding KWBJ-TV 22 (general)
KWBJ News (newscasts)
Slogan News That Matters
Channels Digital: 22 (UHF)
Virtual: 22 (PSIP)
Subchannels 22.80 Main programming
Affiliations Youtoo TV (since 2015)
Owner Price Media Corporation
First air date 1987 (1987)[when?]
Call letters' meaning The WB (former affiliation)
Former callsigns K39BJ (1987–1996)
KWBJ-LP (1996–2009)
Former channel number(s) Analog: 39 (UHF, 1987–2009)
Former affiliations Primary:
independent (1987–1995)
The WB (1995–2006)
America One (2006-2015)
A1 (1999-2006)
Transmitter power 15 kW
Height 60 m
Class Class A
Facility ID 24218
Transmitter coordinates 29°43′15″N 91°12′18″W / 29.72083°N 91.20500°W / 29.72083; -91.20500
Licensing authority FCC
Public license information: Profile
Website (outdated)

KWBJ-CD, virtual channel 39 (UHF digital channel 22), is an Youtoo TV-affiliated television station located in Morgan City, Louisiana, United States. The station is owned by the Price Media Corporation. KWBJ maintains studio facilities located on Michigan Street/Route 90/Highway 182, and its transmitter is located on Shaw Street (northeast of Jimmy Magee Park) in Morgan City.


The station first signed on the air in 1987 as K39BJ, broadcasting on UHF channel 39. Serving Morgan City, Houma, and the south Baton Rouge market, it originally operated as an independent station. On January 11, 1995, K39BJ became a charter affiliate of The WB Television Network; the following year, the station changed its call letters to KWBJ-LP. The station began carrying programming from America One as a secondary affiliation in 1999.

On January 24, 2006, CBS Corporation (which split from Viacom in December 2005) and Time Warner's Warner Bros. Entertainment (the division that operated The WB) announced that they would dissolve UPN and The WB, and move some of their programming to a newly created network, The CW.[1][2]

One month later on February 22, 2006, News Corporation announced the launch of a competing "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television.[3][4] KWBJ-LP opted against seeking an affiliation with either The CW or MyNetworkTV, instead opting to become a part-time America One affiliate while continuing to carry general entertainment programs interspersed within the network's programming. KWBJ became a YouToo America affiliate once America One folded into that network.

KWBJ's coverage via over-the-air and cable is limited to St. Mary, lower Assumption, and lower St. Martin Parishes and is not available over the air or via cable/satellite in the Lafayette, Baton Rouge, or New Orleans areas. Per its affiliation with Allen's TV Cable, which provides cable service to said area, the station is NOT carried on any other cable lineups in that area.[5]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[6]
22.80 480i 4:3 Main KWBJ-CD programming / Youtoo TV

Analog-to-digital conversion[edit]

KWBJ flash-cut its digital signal into operation on UHF channel 22 in 2009. Through the use of PSIP, digital television receivers display the station's virtual channel as its UHF channel 22 instead of its former UHF analog channel 39 (most, though not all, television stations that maintain digital signals map them to their former analog channel allocations).


Syndicated programs broadcast by KWBJ-CD include Extra, Judge Mathis, Highway to Heaven, Jack Hanna's Animal Adventures, Leverage, The Middle and Friends. Since September 2011, the station has carried weekly telecasts of college football and basketball games from the Southland Conference, along with the conference's soccer and volleyball championship games.


KWBJ produces a local newscast aimed at the Morgan City area, branded as KWBJ News; the half-hour newscasts air Monday through Fridays at 6:30 p.m and is repeated at 9:00 p.m. and 8:00 a.m. the next day. The station also airs local weather updates produced by WeatherVision and provided by meteorologists Edward Saint Pé and Brandon Bouché, during syndicated programming on its evening schedule. The station also carries the national newscast produced by the Davenport, Iowa-based Independent News Network each weeknight at midnight.


External links[edit]