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KWBJ logo.jpg
Morgan City/Houma, Louisiana
United States
CityMorgan City, Louisiana
BrandingKWBJ-TV 22 (general)
KWBJ News (newscasts)
SloganNews That Matters
ChannelsDigital: 22 (UHF)
Virtual: 22 (PSIP)
Subchannels22.80 Main programming
AffiliationsYoutoo TV (since 2015)
OwnerPrice Media Corporation
First air date1978 (1978)(Cable only)[when?]
April 2, 1990 (over the air)
Call letters' meaningThe WB (former affiliation)
Former callsignsATVC Channel 7 (April 1986-1990
K39BJ (1990–1996)
KWBJ-LP (1996–2009)
Former channel number(s)Analog: 39 (UHF, 1990–2009)
Former affiliationsPrimary:
independent (1987–1995)
The WB (1995–2006)
America One (2006-2015)
A1 (1999-2006)
Transmitter power15 kW
Height60 m
ClassClass A
Facility ID24218
Transmitter coordinates29°43′15″N 91°12′18″W / 29.72083°N 91.20500°W / 29.72083; -91.20500
Licensing authorityFCC
Public license informationProfile
CDBS (outdated)

KWBJ-CD, virtual channel 39 (UHF digital channel 22), is a Youtoo TV-affiliated television station located in Morgan City, Louisiana, United States. The station is owned by the Price Media Corporation and Allen's TV Cable, which is Morgan City's main cable provider. KWBJ maintains studio facilities located on Michigan Street/Route 90/Highway 182, and its transmitter is located on Shaw Street (northeast of Jimmy Magee Park) in Morgan City.


The station known as KWBJ originally had its origins as a cable only channel known as ATVC Channel 7, which launched in 1978. It was managed by Allen's TV Cable, owned by Allen Price, which has served the Morgan City area since the 1960s, and it carried local programs and special events for the Morgan City and St. Mary Parish area, before serving as a full-fledged cable channel in April 1986. Among its original programs was a newscast known as Newslook 7. On April 2, 1990, Allen's TV Cable brought the station over the air as K39BJ, broadcasting on UHF channel 39.[1] Serving Morgan City, Houma, and the south Baton Rouge market, it originally operated as an independent station. In early 1996, K39BJ became a charter affiliate of The WB Television Network.;[2] in September of that year, the following year, the station changed its call letters to KWBJ-LP. The station began carrying programming from America One as a secondary affiliation in 1999.

On January 24, 2006, CBS Corporation (which split from Viacom in December 2005) and Time Warner's Warner Bros. Entertainment (the division that operated The WB) announced that they would dissolve UPN and The WB, and move some of their programming to a newly created network, The CW.[3][4]

One month later on February 22, 2006, News Corporation announced the launch of a competing "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television.[5][6] KWBJ-LP opted against seeking an affiliation with either The CW or MyNetworkTV, instead opting to become a part-time America One affiliate while continuing to carry general entertainment programs interspersed within the network's programming. KWBJ became a YouToo America affiliate once America One folded into that network.

KWBJ's coverage via over-the-air and cable is limited to St. Mary, lower Assumption, and lower St. Martin Parishes and is not available over the air or via cable/satellite in the Lafayette, Baton Rouge, or New Orleans areas. Per its affiliation and ownership with Allen's TV Cable, which provides cable service to said area, the station is NOT carried on any other cable lineups in that area that compete with Allen's TV Cable.[7]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[8]
22.80 480i 4:3 Main KWBJ-CD programming / Youtoo TV

Analog-to-digital conversion[edit]

KWBJ flash-cut its digital signal into operation on UHF channel 22 in 2009. Through the use of PSIP, digital television receivers display the station's virtual channel as its UHF channel 22 instead of its former UHF analog channel 39 (most, though not all, television stations that maintain digital signals map them to their former analog channel allocations).


Syndicated programs broadcast by KWBJ-CD include Extra, Judge Mathis, Mike & Molly, Two Broke Girls, Leverage, [Laura McKenzie's Traveler] and [Pawn Stars].


KWBJ produces a local current affairs interview program, branded "The Voice of the Coast"; the half-hour newscasts air Monday through Fridays at 6:30 p.m and is repeated at 9:00 p.m. and 8:00 a.m. the next day. The station also airs local weather updates produced by WeatherVision, during syndicated programming on its evening schedule. The station also producese South Louisiana Quiz Bowl, an academic competition for area high schools and junior highs.


  1. ^ The Daily Review, Morgan City, March 26, 1990, Page 10.
  2. ^ The Daily Review, Morgan City, February 7, 1996, Page 10.
  3. ^ 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September,, January 24, 2006.
  4. ^ UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
  5. ^ "News Corp. to launch new mini-network for UPN stations". USA Today. February 22, 2006. Retrieved January 21, 2013.
  6. ^ News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
  7. ^
  8. ^ RabbitEars TV Query for KWBJ

External links[edit]