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City Wichita Falls, Texas
Broadcast area Wichita Falls metropolitan area
Branding 102.3 Blake-FM
Slogan Plays New Country
Frequency 102.3 kHz
First air date 1961 (as KNTO at 95.1)
Format Modern Country
ERP 100,000 watts
HAAT 137 meters
Class C1
Facility ID 1722
Callsign meaning K Wichita FallS
Former callsigns KNTO (1961-1980)
KNTO-FM (5/1980-9/1980)
KKQV (1980-1990)
KWFS (1990-1995)
Former frequencies 95.1 MHz (1961-1973)
103.3 MHz (1973-1998)
Owner Townsquare Media
(Townsquare Media Wichita Falls License, LLC)
Sister stations KBZS, KNIN-FM, KWFS-AM
Webcast Listen Live

KWFS-FM (branded as 102.3 Blake-FM) is a radio station serving the Wichita Falls area with a Modern Country format. It broadcasts on FM frequency 102.3 MHz and is under ownership of Townsquare Media.


KWFS was originally known as KNTO (FM) and operated on 95.1 MHz. The letters stood for "North Texas and Oklahoma". KNTO went on air in August 1961, owned by a partnership of five local businessmen including Bob Lipscomb, Bill Thacker, and three others. KNTO operated from the Onaway Trail tower (same as today) with 3,100 watts horizontal only at 430 feet above average terrain. Studios were on Galveston Drive (near present I-44) before moving to the Onaway Trail building. The format was EZ listening/Beautiful Music.

The station was not an instant success. There was some income from Muzak brand background music played on the station's SCA channel.

Oilman Stephen M. Gose bought the station in 1965, and sold in 1968. The next owners were a partnership of Ralph C. Parker, Owner of Mobile Phone of Texas, Inc and Joe Edd Sweatt, a local General Contractor, who have recently built Mr. Gose's new residence. They hired a new manager Bill Spurgeon, who took the station to hard rock. The KNTO call letters stayed but the logo was modified to include a peace symbol. The station gained popularity with the younger generation, but not with advertisers. The format was changed to "Conservative Contemporary"). Local DJ's during the hard rock era for the station included Bill Daniels and Jerry Johnson.

In 1973 the station was sold to WDAS AM/FM Philadelphia owner Max M. Leon, and his son Steve. The station filed for and received a grant to move to 103.3 MHz with 100,000 watts horizontal and vertical at 450 feet. In 1977 the format was changed to smooth jazz, and in 1977 to Disco-rock.

The FCC investigated some character qualification issues at WDAS. The renewal of KNTO was delayed. In 1978 a deal was struck to sell KNTO to AM 990 KNIN. This was never approved at the FCC. In 1980 a sale was allowed to "Sunshine Radio", a partnership of the Dorsey radios interests and the holdings of Anthony Brandon. They relaunched the station as "QV-103" KKQV with an almumish Top 40 format. The station dropped Texas State Network in favor of RKO Radio.

KKQV acquired the 1290 AM KTRN from Sammons-Ruff Communications in 1980. KTRN went from Top 40 to Country.

103.3 KKQV later changed to KWFS with oldies, then to country. KWFS was adopted as the 1290 AM letters and a -FM suffix was added to the FM.

The station changed channels in 1998 to 102.3 as part of a swap that put 103.3 on air as a rimshotter of Dallas-Fort Worth.

On November 15, 2012 KWFS-FM rebranded as "102.3 Blake FM".[1]

Call letter history:

KWFS-FM from 03/01/1995 KWFS from 03/12/1990 KKQV from 09/29/1980 KNTO-FM from 05/21/1980


External links[edit]

Coordinates: 33°53′53″N 98°32′35″W / 33.898°N 98.543°W / 33.898; -98.543