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KWIC (FM) Logo.jpg
City of license Topeka, Kansas
Broadcast area Topeka, Kansas
Branding 99.3 the Eagle
Slogan Classic Hits
Frequency 99.3 MHz
First air date 1992 (as KESC-FM)
Format Classic Hits
ERP 6,800 watts
HAAT 164 meters
Class C3
Facility ID 39997
Callsign meaning KWICk
(after its previous moniker, "Quick 99.3")
Former callsigns KESC-FM (1992-1996)
Owner Cumulus Media
(Cumulus Licensing, LLC)
Sister stations KMAJ-FM, KDVV, KMAJ (AM)
Webcast Listen Live
Listen Live via iHeart

KWIC (99.3 FM) is an American radio station broadcasting a classic hits format. Licensed to Topeka, Kansas, USA, the station is currently owned by Cumulus Media.


1992-1993: KESC[edit]

This was a temporary set of call letters.[1]

1993–1996: KWIC - Quick 99.3[edit]

The KWIC call letters were first assigned June 30, 1993. The station went on the air in April 1994.[1]

1996-1999: KWIC - Hot 99.3[edit]

This was fed from ABC's Platinum Gold service.[1]

1999-2004: KWIC - Oldies 99.3[edit]

Cumulus swapped formats between 99.3 and 102.9. KWIC picked up the satellite oldies format, although they added local hosts for morning drive and middays. 102.9 picked up a locally based Top 40 format. But the oldies on 99.3 was faring much, much better.[1]

2004-present: KWIC - 99.3 the Eagle[edit]

Soon after a local country station received a new owner, we got this suspicious format change from Cumulus, which cut into two of their other stations, KDVV and KMAJ-FM. I suspected at the time the owner of that country station had designs on a format change of their own to cut in to KDVV or KMAJ. KWIC has rated in the middle-to-upper part of the ratings for most of its span.[1]


Beginning with the 2014-15 season, KWIC, along with KMAJ (AM) (1440), will be home to the Kansas Jayhawks football and basketball (men/women's) teams.[2] Previously, the games had been aired on WIBW (AM) (580).[2]


External links[edit]

39°03′50″N 95°45′50″W / 39.0639°N 95.7639°W / 39.0639; -95.7639Coordinates: 39°03′50″N 95°45′50″W / 39.0639°N 95.7639°W / 39.0639; -95.7639