|City||Los Angeles, California|
|Broadcast area||Greater Los Angeles Area|
|Branding||ESPN Deportes LA 1330 AM|
|Slogan||"Donde Puedes Escuchar Radio de Deportes de Todo El Mundo" (Where you can listen to sports radio from all around the world.)|
|First air date||March 10, 1922|
|Power||5,000 watts (directional nighttime)|
|Former callsigns||KFAC (1970-1989)|
|Affiliations||ESPN Deportes Radio|
Lotus Communications Corp.|
(operated via LMA by the Walt Disney Company)
(Lotus Los Angeles Corp.)
The station operates at 5,000 watts around the clock, although at night, to avoid interfering with other stations on AM 1330, it uses a directional antenna. The studios and offices are on Barham Avenue in Los Angeles. The transmitter is off Chesapeake Avenue, also in Los Angeles.
KWKW is one of the oldest radio stations in Los Angeles, first signing on the air as KTBI on March 10, 1922.
KWKW along with KSAN San Francisco and KGST Fresno were among the first Spanish-language radio stations in California. Since the 1950s, KWKW played various forms of Spanish-language music on AM 1300 from its original studios in Pasadena, California. It was the Spanish language station of the Los Angeles Dodgers from their first year in L.A. in 1958 to 1978.
In 1989, KWKW traded licences and therefore frequencies with KAZN and this moved KWKW onto the 1330 frequency and moved its studios to Los Angeles. (For much of its history, the AM 1330 dial location in Los Angeles was home to KFAC, along with co-owned KFAC-FM 92.3, serving as the L.A. market's classical music outlets.) With the switch to 1330 AM, KWKW started to focus on Regional Mexican music (including mariachi and banda), calling itself "La Mexicana."
In 2004, KWKW stopped playing music and began all-sports programming as an affiliate of ESPN Deportes Radio, a brand of the ESPN sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.
Current and past programming
KWKW broadcasts Spanish-language play-by-play of the Los Angeles Angels of Anaheim (baseball), Los Angeles Lakers (basketball), Los Angeles Kings (hockey) and the Los Angeles Galaxy (soccer). They had been the Los Angeles Avengers (arena football) en español flagship station until the team folded in April 2009.
The station has also carried the FIFA World Cup. In 2010, KWKW interrupted its normal Spanish-language feed to carry most of ESPN Radio's English-language coverage. This allowed English-language ESPN affiliates KSPN and KLAA to continue with their normal program schedules. The 2006 coverage was in Spanish.
KWKW had been the Spanish-language home of Los Angeles Dodgers Baseball from 1959 to 1978 and from 1987 to 2007. The Dodgers left KWKW, the team's Spanish-language broadcast home for most of its history, for 930 KHJ effective with the 2008 season. KWKW now carries the Angels. In the 2016 season, KWKW began airing Spanish-language play-by-play coverage of the Los Angeles Rams (football).
KWKW is simulcast on KTMZ, 1220 AM in Pomona, California. KTMZ operates at 250 watts, from a transmitter in Chino, California, giving KWKW better coverage in Pomona, Ontario and surrounding communities. KTMZ has broken from the simulcast on occasion, most notably in the early 2000s when, as KWKU, it carried the Los Angeles Sparks of the WNBA. KTMZ also breaks from its simulcast with KWKW when two different live sporting events occur at the same time.