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Waterloo/Cedar Rapids/Dubuque/Iowa City, Iowa
United States
City Waterloo, Iowa
Branding 7 KWWL (general)
News 7 KWWL (newscasts)
MeTV KWWL 7.3 (on DT3)
Slogan We've Got You Covered
Channels Digital: 7 (VHF)
Virtual: 7 (PSIP)
Subchannels 7.1 NBC
7.2 The CW
7.3 MeTV
Owner Quincy Media
(KWWL License, LLC)
First air date November 29, 1953 (64 years ago) (1953-11-29)
Call letters' meaning Keep Watching WaterLoo
Waterloo Way Leads
Sister station(s) KWWL-DT2
Former callsigns KWWL-TV (1953–1983)
Former channel number(s) 7 (VHF analog, 1953–2009)
55 (UHF digital, 2003–2009)
Former affiliations DuMont (secondary, 1953–1956)
NTA (secondary, 1956–1961)
RTV (DT2, 2009–2011)
This TV (DT2, 2009–2016)
Transmitter power 49 kW
Height 601 m (1,972 ft)
Facility ID 593
Transmitter coordinates 42°24′2″N 91°50′37″W / 42.40056°N 91.84361°W / 42.40056; -91.84361
Licensing authority FCC
Public license information: Profile

KWWL is the NBC-affiliated television station for Eastern Iowa, United States that is licensed to Waterloo. It broadcasts a high definition digital signal on VHF channel 7 (also the station's virtual channel via PSIP) from a transmitter located at the AFLAC Tower north of Rowley, Iowa, a city in Buchanan County. The station can also be seen on Mediacom channel 7 and in high definition on digital channel 807. Owned by Quincy Media, KWWL maintains studios on East 4th Street in Waterloo. The station also operates newsrooms and sales offices in Cedar Rapids and Dubuque.


When the Federal Communications Commission (FCC) opened up bids for channel 7 in Waterloo, it was obvious that the license would either go to Sonderling Broadcasting, owner of KXEL (AM 1540), or R.J. McElroy and his Black Hawk Broadcasting Company, owner of KWWL (AM 1330, now KPTY). After a long legal battle, Black Hawk won the license, and KWWL-TV signed on for the first time on November 29, 1953—a Thanksgiving Day present to eastern Iowa.

The station was originally affiliated with NBC and the DuMont network.[1] During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[2]

In 1980, Black Hawk agreed in principle to merge with Forward Communications. However, the FCC told Black Hawk and Forward that it would have to sell either KWWL-AM-FM or channel 7. The KWWL stations had been grandfathered under a 1970s FCC rule banning common ownership of radio and television stations. When Forward decided to keep the radio stations, Black Hawk sold channel 7 to AFLAC just before the merger closed. In 1997, AFLAC sold its entire broadcasting division, including KWWL, to Raycom Media.

In 2006, Raycom sold KWWL and a handful of other stations following its purchase of The Liberty Corporation in late 2005.[3] Quincy Newspapers became owner of KWWL on July 1, 2006. The merger made QNI the owner of four of the NBC affiliates serving Iowa, along with flagship station WGEM-TV in Quincy, Illinois; KTIV in Sioux City and KTTC in Rochester, Minnesota.

In September 2016, the station acquired the local affiliation for The CW on their second subchannel after KWKB's original affiliation agreement expired.[4]

At one point, KWWL carried a weather channel called KWWL Weather Plus on their second digital subchannel. After NBC bought The Weather Channel, NBC Weather Plus network feeds ended in December 2008; the station now carries This TV on the subchannel. KWWL also transmitted The Tube digital music video channel until the network ceased operations on October 1, 2007. It later carried RTV on DT3.[5] On April 27, 2011, the station replaced RTV programming in favor of MeTV.

KWWL has been digital-only since February 17, 2009.[6] [7] The "KWWL" callsign was legally transferred from the now-defunct analog channel 7 to the new digital channel 7, with the "KWWL-DT" callsign being permanently discontinued. However, the PSIP identifier still identifies KWWL's main channel on 7.1 as "KWWL-DT."

On November 1, 2010, the FCC granted KWWL a construction permit for a 300-watt digital fill-in translator on channel 7 (the same frequency as their main channel).[8] The translator will serve the immediate part and areas northwest of Dubuque. The permit was later cancelled on June 6, 2013. [9]

Digital programming[edit]

Channel Video Aspect PSIP short name Programming [10]
7.1 1080i 16:9 KWWL-DT Main KWWL programming / NBC
7.2 720p KWWL-DT2 / The CW
7.3 480i 4:3 MeTV


Syndicated programs aired by KWWL include Wheel of Fortune, Jeopardy!, Inside Edition, and Steve.

News operation[edit]

On April 11, 2010, KWWL became the first station in eastern Iowa and the first QNI station to broadcast its newscasts in high definition.[11] At this time, its updated its logo, removing the large blue circle that surrounded the 7.

Notable former on-air staff[edit]


1. Lipps, Rick and Weaver, Tim. KWWL Station History ( Date Accessed: July 30, 2005. Waterloo, Iowa: KWWL.

External links[edit]