|Waterloo/Cedar Rapids/Dubuque/Iowa City, Iowa
|Branding||7 KWWL (general)
News 7 KWWL (newscasts)
MeTV KWWL 7.3 (on DT3)
|Slogan||We've Got You Covered|
|Channels||Digital: 7 (VHF)
Virtual: 7 (PSIP)
7.2 The CW
(KWWL License, LLC)
|First air date||November 29, 1953|
|Call letters' meaning||Keep Watching WaterLoo
Waterloo Way Leads
|Former callsigns||KWWL-TV (1953–1983)|
|Former channel number(s)||7 (VHF analog, 1953–2009)
55 (UHF digital, 2003–2009)
|Former affiliations||DuMont (secondary, 1953–1956)
NTA (secondary, 1956–1961)
RTV (DT2, 2009–2011)
This TV (DT2, 2009–2016)
|Transmitter power||49 kW|
|Height||601 m (1,972 ft)|
|Public license information:||Profile
KWWL is the NBC-affiliated television station for Eastern Iowa, United States that is licensed to Waterloo. It broadcasts a high definition digital signal on VHF channel 7 (also the station's virtual channel via PSIP) from a transmitter located at the AFLAC Tower north of Rowley, Iowa, a city in Buchanan County. The station can also be seen on Mediacom channel 7 and in high definition on digital channel 807. Owned by Quincy Media, KWWL maintains studios on East 4th Street in Waterloo. The station also operates newsrooms and sales offices in Cedar Rapids and Dubuque.
This section needs additional citations for verification. (January 2014) (Learn how and when to remove this template message)
When the Federal Communications Commission (FCC) opened up bids for channel 7 in Waterloo, it was obvious that the license would either go to Sonderling Broadcasting, owner of KXEL (AM 1540), or R.J. McElroy and his Black Hawk Broadcasting Company, owner of KWWL (AM 1330, now KPTY). After a long legal battle, Black Hawk won the license, and KWWL-TV signed on for the first time on November 29, 1953—a Thanksgiving Day present to eastern Iowa.
In 1980, Black Hawk agreed in principle to merge with Forward Communications. However, the FCC told Black Hawk and Forward that it would have to sell either KWWL-AM-FM or channel 7. The KWWL stations had been grandfathered under a 1970s FCC rule banning common ownership of radio and television stations. When Forward decided to keep the radio stations, Black Hawk sold channel 7 to AFLAC just before the merger closed. In 1997, AFLAC sold its entire broadcasting division, including KWWL, to Raycom Media.
In 2006, Raycom sold KWWL and a handful of other stations following its purchase of The Liberty Corporation in late 2005. Quincy Newspapers became owner of KWWL on July 1, 2006. The merger made QNI the owner of four of the NBC affiliates serving Iowa, along with flagship station WGEM-TV in Quincy, Illinois; KTIV in Sioux City and KTTC in Rochester, Minnesota.
At one point, KWWL carried a weather channel called KWWL Weather Plus on their second digital subchannel. After NBC bought The Weather Channel, NBC Weather Plus network feeds ended in December 2008; the station now carries This TV on the subchannel. KWWL also transmitted The Tube digital music video channel until the network ceased operations on October 1, 2007. It later carried RTV on DT3. On April 27, 2011, the station replaced RTV programming in favor of MeTV.
KWWL has been digital-only since February 17, 2009.  The "KWWL" callsign was legally transferred from the now-defunct analog channel 7 to the new digital channel 7, with the "KWWL-DT" callsign being permanently discontinued. However, the PSIP identifier still identifies KWWL's main channel on 7.1 as "KWWL-DT."
On November 1, 2010, the FCC granted KWWL a construction permit for a 300-watt digital fill-in translator on channel 7 (the same frequency as their main channel). The translator will serve the immediate part and areas northwest of Dubuque. The permit was later cancelled on June 6, 2013. 
|Channel||Video||Aspect||PSIP short name||Programming |
|7.1||1080i||16:9||KWWL-DT||Main KWWL programming / NBC|
|7.2||720p||KWWL-DT2 / The CW|
This section needs expansion with: further information on the history KWWL's news operation. You can help by adding to it. (October 2011)
On April 11, 2010, KWWL became the first station in eastern Iowa and the first QNI station to broadcast its newscasts in high definition. At this time, its updated its logo, removing the large blue circle that surrounded the 7.
Notable former on-air staff
- Paul Burmeister - sports anchor/reporter (now at NFL Network)
- Liz Mathis - 1980–1996, anchor (later at KCRG, currently employed by Four Oaks in Cedar Rapids)
- Ron Steele - 1974–present, anchor
- Mark Steines - now host of The Home and Family Show on Hallmark Channel
- Irv Weinstein - 90 days in the early 1950s as a director; he was fired and eventually returned to his native Western New York as an anchor for WKBW
- "KWWL-TV Affiliates With Dumont Network", The Oelwein Daily Register, p. 7, 1953-11-14
- "Require Prime Evening Time for NTA Films", Boxoffice: 13, November 10, 1956, archived from the original on June 14, 2009
- "Archived copy" (PDF). Archived from the original (PDF) on 2006-04-30. Retrieved 2006-03-31.
- Staff report (12 April 2016). "CW Network Coming To KWWL; Cedar Rapids The Quincy Media NBC affiliate in Iowa is adding The CW on its ch. 7.2 beginning in September". TVNewsCheck. Retrieved 13 April 2016.
- http://www.thonline.com/article.cfm?id=233579[dead link]
- http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf[permanent dead link]
- Application View ... Redirecting
- http://www.thonline.com/article.cfm?id=279198[dead link]
1. Lipps, Rick and Weaver, Tim. KWWL Station History (https://web.archive.org/web/20050310021154/http://www.kwwl.com/Global/story.asp?S=277765) Date Accessed: July 30, 2005. Waterloo, Iowa: KWWL.