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KXSE La Suavecita 104.3 logo.jpg
CityDavis, California
Broadcast areaSacramento Metropolitan Area
BrandingLa Suavecita 104.3
Frequency104.3 MHz (also on HD Radio)
First air date1978
FormatSpanish Adult Hits
ERP3,400 watts
HAAT133 meters
Facility ID53653
Former callsignsKYLO (?-1990)
KLCQ (1990-1991)
KQBR (1991-1999)
KHZZ (1999-2000)
KRRE (2000-2004)
OwnerEntravision Communications
(Entravision Holdings, LLC)
Sister stationsKHHM, KNTY, KRCX-FM, KCVR-FM

KXSE (104.3 FM) is a commercial radio station located in Davis, California, broadcasting to the Sacramento, California, area. The station offers a Spanish adult hits music format, and is the satellite station of the "La Suavecita" radio network. Its studios are in North Sacramento and its transmitter is in Woodland, California.


This license made its debut in 1978 at 105.5 with the call letters KYLO. The radio station was licensed to the city of Davis. The format was progressive country. The signal was broadcast at 3,000 watts.

In June 1983, the station switched programming to Contemporary Christian music during the day with preachers on weeknights. Randy Zachary did mornings. [1] The station continued with this programming until summer 1986, when it changed to an automated Oldies format.

In 1989, the station changed call letters to KLCQ and installed the first full-time Classic rock format in the greater Sacramento area.[citation needed] The presentation was a mix of live announcers and automation.

In 1991, EZ Communications began an LMA and later purchased the station changing the format to contemporary country as KQBR, K-Bear. EZ built a new facility[vague] at 104.3, selling it to Progressive Media in late 1993.

The new owners relaunched the station as Smooth Jazz "104.3 The Breeze" KQBR on November 10, 1993.[2] This lasted until 1997, when they shifted to Urban Adult Contemporary. On September 2, 1998, at 8 a.m., it flipped to Bilingual Rhythmic Top 40 as KHZZ ("Z-104.3"), before flipping it again three weeks later to Rhythmic Oldies.[3][4] In October 2000, Entravision acquired the station and flipped it to Spanish AC, using the co-owned "Radio Romanica" format (as KRRE) until 2003, when they replaced it with Super Estrella (and the KXSE calls).[5] In February 2009, KXSE dropped Super Estrella and replaced it with Jose.

See also[edit]


  1. ^ http://www.streetsofgoldradio.com/radio-station-flashback/
  2. ^ "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.
  3. ^ "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.
  4. ^ "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.
  5. ^ "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.

External links[edit]

Coordinates: 38°39′25″N 121°43′16″W / 38.657°N 121.721°W / 38.657; -121.721