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KXSS-FM logo.jpg
City Amarillo, Texas
Broadcast area Amarillo, Texas
Branding 96.9 KISS FM
Slogan Amarillo's #1 Hit Music Station
Frequency 96.9 MHz
First air date 1972 (as KMML)
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 187 meters
Class C1
Facility ID 9306
Transmitter coordinates 35°17′33.00″N 101°50′48.00″W / 35.2925000°N 101.8466667°W / 35.2925000; -101.8466667
Callsign meaning K(X)iSS
Former callsigns KMML-FM (1972-2008)[1]
Affiliations ABC Radio
Owner Townsquare Media
(Townsquare Media Amarillo License, LLC)
Sister stations KATP, KIXZ, KMXJ-FM, KPRF
Webcast Listen Live!
Website http://www.kissfm969.com

KXSS-FM (96.9 FM, "96.9 KISS-FM") is a Top 40 (CHR) formatted radio station serving the Amarillo, Texas, market. KXSS-FM is owned by Townsquare Media. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based north of the city on the property of unrelated television station KFDA-TV in unincorporated Potter County.

The station primarily competes with Cumulus Media's KQIZ in the Top 40 format, although the latter is more rhythmic focused.

The 96.9 frequency was, until 2008, home to a country music format as "96.9 KMML," under the ownership of Clear Channel Communications; however, it was one of close to 450 radio stations sold by Clear Channel in the process of privatization, beginning in 2007. KXSS, along with its sister stations KPRF-FM, KATP-FM, KMXJ-FM, and KIXZ, was acquired along with approximately fifty other stations by Gap Broadcasting for a total price of $139M.[2] What eventually became Gap Central Broadcasting (following the formation of GapWest Broadcasting) was folded into Townsquare Media on August 13, 2010.[3]

The KMML call sign has been reissued to a radio station in Cimarron, Kansas.[4]

Current line up as of 4/5/2017

  • 6a-10a Brooke and Jubal in The Morning
  • 10a-2p VACANT
  • 2p-5p Afternoons with Oscar
  • 6p-11p Pop Crush Nights


  1. ^ "FCC Transfer Database". Retrieved 2008-02-01. 
  2. ^ "Stations Close Sale 10/05/07". Retrieved 2008-02-01. 
  3. ^ "Townsquare Media completes roll-up of GAP". Radio Business Report. August 13, 2010. Retrieved August 15, 2010. 
  4. ^ "KMML-FM: Radio Station Information Page". Radio-Locator. 

External links[edit]