|City||San Antonio, Texas|
|Broadcast area||San Antonio, Texas|
|Slogan||San Antonio's #1 Hit Music Station|
|Frequency||96.1 MHz (also on HD Radio)
96.1 HD-2 for Pride Radio (Gay Radio)
|First air date||May 5, 1964 (as KMFM)|
|Format||Top 40 (CHR)|
|HAAT||182 m (597 ft)|
|Callsign meaning||XXM ("Mixx" in reverse, previous branding)|
|Former callsigns||KMFM (1964-1983)
(CC Licenses, LLC)
|Sister stations||KAJA, KQXT-FM, KRPT, KZEP-FM, KTKR, WOAI|
KXXM San Antonio, "96.1 NOW" is a Top 40 (CHR) station owned by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014). Its studios are located on Interstate 10 in Northwest San Antonio near Wonderland of the Americas Mall, and the transmitter site is in Frederich Wilderness Park on the city's northwest side.
On May 5, 1964, KMFM signed on 96.1 MHz. It was a classical music station owned by the Pennington family, broadcasting from studios at 134 E. Agarita Ave.
In 1976, Harry Pennington, Jr. died, and his wife Rosa Lee took over the station before selling it to Classic Media in 1977. Classic built a new, 100 kW facility for the station. Six years later, the station was sold to C&W Wireless, which programmed a Contemporary Christian format known as "Son Light Radio FM 96" and changed the callsign to KSLR to match the new moniker.
Inner City Broadcasting, which already owned KSJL 760 AM, bought KSLR in 1986. The two stations began simulcasting as Super Q 96/76, with the callsign changed to KSAQ on the FM side. In 1988, the simulcast was split, with 96.1 FM becoming known as Q96 FM. During this time, a long segment of news known as "Cruz News" aired weekday mornings at 7 on Q96. On March 17, 1991, the format was changed to rock under the 96Rock name. It was the only FM rock station in San Antonio for a year, until Oldies 99.5 KISS reverted to its rock format in 1992.
In 1993, Inner City sold 760 AM to Clear Channel Communications and moved its format of Urban Adult Contemporary music to 96.1 FM, with the station changing its calls to KSJL-FM. Unlike KSJL at 760 AM, the new KSJL-FM did not use "The Touch" format from Satellite Music Networks, and it added more mainstream Urban Contemporary tracks as well as "The Mix Show" with Ricco and D-Street, which would air Monday-Saturdays from 7-10pm.
In 1998, another series of shuffles occurred when Inner City sold KSJL-FM to Clear Channel for $10 million. The Mix show was dropped on July 4 of that year, and the station reverted to a more adult-based Urban Contemporary format. The format was simulcast on a leased station, 810 AM KCHG, which would soon change its calls to KSJL itself. In addition, KTXX-FM, a rimshot located in Devine, Texas, increased its power to reach San Antonio proper, becoming the new FM home of KSJL.
All this movement made way for a new format on 96.1. At 5pm on September 3, 1998, Mix 96.1 debuted, and shortly after the callsign changed to KXXM. The first song aired was "The Way" by Fastball. Mix would play artists like Will Smith, Jewel, Nysnc, Backstreet Boys, Britney Spears and other Adult Top 40 artists.
On June 30, 2017 at 5PM, after playing "Be the One" by Dua Lipa, the station rebranded as "96.1 NOW", launching commercial free through the July 4th weekend. The first song on "NOW" was "I'm the One" by DJ Khaled and Justin Bieber.
Morning shows on 96.1 NOW
KXXM has had three morning shows:
- Deb & Dean (1998–2002)
- The Woody Show (2002–2004)
- The Kidd Kraddick Morning Show (2004–present)
Current On-Air Staff
- Chase Murphy
- Russell Rush
- Billy The Kidd
- JoJo Wright
- Romeo (Saturday Night Online)
Former On-Air Staff
- Kidd Kraddick (July 2013 death)
- Louu (Now with Fox Sports Networks)
- Jamie Martin (The Woody Show)
- JJ & JoJo the "Olsen Twins" (The Woody Show)
(Jojo - formerly of The Woody Show, The Russell Rush Show, and The JoJo Show - now at KTDR)
- Baby Lou (Cactus Lou formerly from KJ97)
- Tony Cortez (now at KTFM)
- Jett MacKenzie
- Jay Mykel
- Crystal Stone (now at KSMG)
- Krash Kelly (former Program Director, now at KBPA - Austin)
- Nadia (former Music Director/Promotions Director)
- Duncan James (former Music Director)
- John A. Canales (former Stunt Guy) "Country bros John & Tom"
- Tomas Meek (former Stunt Guy) "Country bros John & Tom"
- Tony Travatto
- Robert "Dj AK" Hill (Formally KSJL- Street Party)
- Mark "Marqee Marq" Ruff (Formally KSJL- Street Party)
- 96.1 Now's website
- Query the FCC's FM station database for KXXM
- Radio-Locator information on KXXM
- Query Nielsen Audio's FM station database for KXXM