KVLR

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KVLR
City Sunset Valley, Texas
Broadcast area Austin-Round Rock metropolitan area
Branding K-Love
Slogan Positive and Encouraging
Frequency 92.5 MHz
First air date 1992 (as KKLB)
Format Contemporary Christian
ERP 3,400 watts
HAAT 134 meters
Class A
Facility ID 19223
Transmitter coordinates 30°19′23.00″N 97°47′58.00″W / 30.3230556°N 97.7994444°W / 30.3230556; -97.7994444Coordinates: 30°19′23.00″N 97°47′58.00″W / 30.3230556°N 97.7994444°W / 30.3230556; -97.7994444
Callsign meaning K V alley's K-Love Radio
Former callsigns KKLB (1990-2007)
KXXS (2007-2012)
Affiliations K-LOVE
Owner Educational Media Foundation
Webcast Listen Live
Website klove.com

KVLR is a contemporary Christian radio station licensed to Sunset Valley, Texas. The station broadcasts at 92.5 MHz, on the FM dial and is under ownership of Educational Media Foundation.

History[edit]

The station started in the early '90s as KKLB ("Club 92") with a contemporary Spanish format. In the early 2000s, KKLB switched to Spanish Oldies as La Lupe 92.5 FM, but kept the KKLB calls.

On February 23, 2007, the call letters were changed from KKLB to KXXS as part of a format switch to Spanish Pop "Digital 92.5. "La Lupe" moved to AM 1560 KXTZ.

Digital 92.5 lasted until November 2, 2009 when the format changed formats to sports, simulcasting KTTX 104.9 FM.

On November 30, 2009, KXXS split from the KTTX simulcast and changed formats to oldies, with programming from Scott Shannon's True Oldies Channel.

On August 15, 2011, KXXS began simulcasting on 98.9 FM, KXBT. On September 3, 2011, the True Oldies format ceased operations on KXXS, making its permanent home on KXBT. KXXS switched to Spanish sports as an ESPN Deportes Radio affiliate.

KXXS was Austin's third sports station on the FM dial, along with KTXX and KVET.

On July 2, 2012, the station again changed its call sign, this time to KVLR and changed to EMF's K-LOVE contemporary Christian format as a result of a sale to Educational Media Foundation. The sale to EMF was consummated on October 17, 2012 at a purchase price of $750,000.

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