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Not to be confused with YTV.
Springfield, Missouri
Branding KY3 (general)
KY3 News (newscasts)
Slogan The Place to Be
Channels Digital: 44 (UHF)
Virtual: 3 (PSIP)
Subchannels 3.1 NBC
3.2 WeatherNation TV
Owner Schurz Communications
(KY3, Inc.)
First air date October 1, 1953
Call letters' meaning TeleVision
Sister station(s) K15CZ, KSPR
Former channel number(s) Analog:
3 (VHF, 1953–2009)
Former affiliations Secondary:
ABC (1953–1967)
Transmitter power 967 kW
Height 628 m
Facility ID 36003
Transmitter coordinates 37°10′26″N 92°56′28.1″W / 37.17389°N 92.941139°W / 37.17389; -92.941139 (KYTV)

KYTV, virtual channel 3, is the NBC-affiliated television station for the Ozark Plateau area of Southwestern Missouri that is licensed to Springfield. It broadcasts a high definition digital signal on UHF channel 44 from a transmitter in Fordland. Owned by Schurz Communications of South Bend, Indiana, the station is sister to CW affiliate K15CZ and operates ABC affiliate KSPR (owned by Perkin Media, LLC) through a shared services agreement (SSA). All three share studios on West Sunshine Street in Springfield. Syndicated programming on KYTV includes: Wheel of Fortune, Dr. Phil, The Ellen DeGeneres Show, and The Doctors. Jeopardy!, which is usually paired with Wheel of Fortune in most markets, airs instead on rival ABC affiliate KSPR-TV. Springfield is one of the very few markets to carry Jeopardy! and Wheel of Fortune on separate stations.

Digital television[edit]

Digital channels[edit]

Channel Video Aspect PSIP Short Name Programming
3.1 1080i 16:9 KYTV-HD Main KYTV programming / NBC
3.2 480i 4:3 KY3 WN KY3, 24/7 (WeatherNation TV)

Analog-to-digital conversion[edit]

In 2009, KYTV left channel 3 and moved to channel 44 when the analog to digital conversion was completed.


The station signed on October 1, 1953 as Springfield's second television station after KTTS-TV (now KOLR) had launched in March. It was the first station built west of the Mississippi River specifically for television production and was owned by the Cox and Duvall families. Although KYTV has been an NBC affiliate since its sign-on, it also shared a secondary ABC affiliation with KTTS until 1968 when KMTC (later KDEB-TV and now KOZL-TV) signed-on. On December 26, 1953, KYTV first brought Ozark Jubilee (a live country music program on KWTO radio) to Springfield viewers. On January 22, 1955, ABC picked up the program nationally although it temporarily originated from Columbia until it moved to the Jewell Theatre on April 30 using KYTV's staff and equipment. The station's staff and facilities also played key roles in the production of two other ABC shows during the 1950s, Talent Varieties and The Eddy Arnold Show.

KYTV purchased remote broadcasting gear in 1954 with its first remote broadcast originating from the Ozark Empire Fair. Remote telecasts were also brought to viewers from the Plaza Bowl featuring area bowling teams. Other remotes included Springfield Christmas parades, "Man with a Mike" from the Tower Theater on the Plaza, sporting events, and (beginning in 1986) the station's Celebrate the Ozarks program. KYTV purchased one of the nation's first mobile videotape units in March 1959. That year, the station videotaped the dedication of Table Rock Dam and produced Harold Bell Wright's The Shepherd of the Hills on location in Branson. From March 17 until September 22, 1961, KYTV fed Five Star Jubilee to NBC from the Landers Theatre. It was the first network color television program to originate outside of New York City or Hollywood although KYTV could not yet broadcast the show locally in color.

In 1978, KYTV's original local owners sold the station to Harte-Hanks Communications. Current owner Schurz Communications bought the station in 1987. Schurz moved KYTV into new facilities in 1997 from its original building on West Sunshine Street. On September 21, 2006, Schurz and Perkin Media signed a deal with Piedmont Television to take over ABC affiliate KSPR. Under the deal, Schurz controls all non-Federal Communications Commission (FCC) assets and runs that station's operations through a shared services agreement. However, it remained at its studios on East Saint Louis Street in Springfield until November 2009 when KSPR moved into a new newsroom and studio addition built onto the Sunshine Street facility.

Broadcast towers[edit]

From 1973 to 2001, KYTV's broadcast tower was the tallest structure in Missouri approaching nearly 2,000 feet (610 m) feet more than three times the height of the Gateway Arch.[1] In 1973, it built a 608.4 metres (1,996 ft) tower in Marshfield. In 2000, this was followed by a 609.4 metres (1,999 ft) tower in Fordland for high definition broadcasts. The towers were surpassed in 2001 by the Sedalia-based KMOS-TV tower in Syracuse which was only 0.2 metres (7.9 in) higher 609.6 metres (2,000 ft). The towers remain the second and third tallest structures in the state and are among the tallest structures in the world.

News operation[edit]

A general identification screen for KY3, often used on the two projection screens in the studio.

KYTV currently produces 22½ hours of news each week and is ranked number one in all time slots according to Nielsen Media Research. Since its sign-on, the station has been airing nightly 6 and 10 o'clock broadcasts. A satellite news gathering truck was purchased in 1986. In November 2006, KYTV debuted an all-new news set. The weather area was moved to the main studio and a background can be lowered over the sports section to make an interview area. This is changed with the time of day (such as the morning featuring a picture of the sunrise in Springfield). The former weather area was turned into the "Virtual Newsroom" later renamed "KY3 Web Center" where Internet-related topics are discussed.

On December 31, 2008, with the discontinuation of NBC Weather Plus, the station changed the name of its weather offering to KY3 24/7. KSPR moved into KYTV's newly renovated facilities on November 1, 2009, and began airing its local broadcasts in high definition. The two stations maintain separate news departments although it is not uncommon for them to share video. On January 28, 2010, KYTV began airing its newscasts in high definition with the weeknight 5 p.m. show. With the change came a new logo and updated graphics. It operate its own weather radar, called "Storm Tracker 3", near its transmitter in Fordland. All news anchors may also serve as reporters.

On June 28, 2011, KY3 began acquiring video in the field for its newscasts in high-definition. On August 22, 2011 KYTV began producing an hour-long extension of Ozarks Today weekday mornings at 7 a.m., and a half-hour 9 p.m. newscast for CW affiliate K15CZ (which is also simulcast on the digital signal of sister station and ABC affiliate KSPR).[2] In June 2013, KY3 News at Nine was expanded to a full hour.

News team[edit]


  • Paul Adler - weekday mornings Ozarks Today
  • Ethan Forhetz - weeknights at 5, 9 and 10 p.m.
  • Sara Forhetz - weekend Ozarks Today and reporter
  • Steve Grant - weekdays at noon and 6 p.m.
  • Maria Neider - weekday mornings Ozarks Today
  • Paula Morehouse - weekend evenings and reporter
  • Lisa Rose - weeknights at 6, 9 and 10 p.m.
  • Emily Wood - weeknights at 5 p.m. and reporter

KY3 Storm Team

  • Ron Hearst (AMS Seal of Approval) - chief meteorologist; weeknights at 5, 6 and 10 p.m.
  • Brandon Beck (AMS Seal of Approval) - meteorologist; weekday mornings Ozarks Today, and Monday-Thursdays at noon
  • Abby Dyer - meteorologist; weekend evenings
  • Felicia Combs - meteorologist; weekend mornings

Sports team

  • Ned Reynolds - sports director; weeknights at 6pm, also sports reporter
  • Chad Plein - sports anchor; weeknights at 9 and 10pm, also sports reporter
  • Joe Hickman - sports anchor; weekend evenings, also sports reporter and "Joe's Journal" segment producer


  • Lindsey Henry - general assignment reporter
  • Mike Landis - general assignment reporter
  • Shayla Patrick - general assignment reporter
  • Ashley Reynolds - Contact KY3 consumer reporter
  • Linda Russell - general assignment reporter

Notable former on-air staff[edit]


External links[edit]