|Broadcast area||Wichita Falls metropolitan area|
|Branding||104.7 The Bear|
|Slogan||THEE Classic Rock Station|
|First air date||1989|
|Former callsigns||KXWT (1985-1989)|
(Cumulus Licensing LLC)
|Sister stations||KLUR, KOLI, KQXC|
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KYYI (104.7 FM), branded as "104.7 The Bear", is a radio station serving Wichita Falls, Texas, and vicinity with a classic rock format. It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media. KYYI's transmitter is located northeast of Electra in northwestern Wichita County.
In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" competing with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.
A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".
Current on air line up
John Boy & Billy 6am-10am (syndicated from WRFX) Tim "The Mac" McMillin 10am-2pm Keith Vaughn 2p-7pm Bob Ray weekends
Past BEAR air staff
Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days) Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999) Kerri TeeGarden (97-2000 afternoons) Doc Randle (97-2002 nights) Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings) Keith Vaughn (2000- mornings, mid days, afternoons) Bob Ray (2005- weekends) Pam Kelly (2004-2007 nights) Dave Wylder (2002-2003 nights) Brent Warner (2000-2006 afternoons) Vicki Vox (2007- nights)
- "Dallas Cowboys on Radio". DallasCowboys.com.
- 104 The Bear - KYYI official website
- Query the FCC's FM station database for KYYI
- Radio-Locator information on KYYI
- Query Nielsen Audio's FM station database for KYYI
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