|City||Kansas City, Kansas|
|Broadcast area||Kansas City, Missouri and Kansas City, Kansas.|
|Branding||La X 1250 AM|
|Slogan||La Super Estacion|
|First air date||1926|
|Power||25,000 watts day
3,700 watts night
|Former callsigns||WREN (1926-1999)
|Owner||Entercom - Operated by Reyes Media Group under a Local Marketing Agreement
(Entercom License, LLC)
|Website||La X website|
KYYS (1250 AM) is a radio station broadcasting a Regional Mexican format. The station, licensed to Kansas City, Kansas, USA, has had two prior call signs since adopting this format in 2001: KWSJ and KKHK. The station is currently owned by Entercom and operations are under a LMA with Reyes Media Group.
KYYS was the longtime call-sign for a rock format station, first located at 102.1 MHz (now KCKC-FM) and, until January 2008, at 99.7 MHz (now KZPT). The calls were transferred to retain presence within the media market, yet has no ties to either of its predecessors. On February 14, 2008, the previous call sign "KKHK" was temporarily assigned to a classical music station in Monterey, California known as "K-Bach" as part of a frequency switch. On February 26, 2008 the frequency swap was complete when the KBOQ call sign was reunited with the "K-Bach" format and the "KKHK" call sign was moved to K-Bach's old frequency which had become a Hank FM station.
- Lippman, Leopold (February 23, 1958). "Some Radio Call Letters With a Message". The New York Times.
Dog lovers can hear the familiar WOOF in Dothan, Ala., and bird-watchers look to Topeka, Kan., for a WREN, or to Oakland, Calif., for a KROW.
- Query the FCC's AM station database for KYYS
- Radio-Locator Information on KYYS
- Query Nielsen Audio's AM station database for KYYS
- Reyes Media Group
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