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KZUP logo
Baton Rouge, Louisiana
Branding Z-TV
Channels Digital: 19.1 (UHF)
Affiliations Independent
Owner White Knight Broadcasting
(operated by Communications Corporation of America; sale to Mission Broadcasting pending, to be operated by Nexstar Broadcasting Group thereafter)
(Knight Broadcasting of Baton Rouge License Corp., D.I.P.)
Founded August 4, 1999
Call letters' meaning UPN (Former affiliation)
Sister station(s) WVLA-TV, WGMB-TV, WBRL-CD
Former callsigns W19AW, KBTR-LP, WZUP-19
Former affiliations UPN (1999-2003) IND (2003-2008), RTV (2008-2012)
Transmitter power 10 kW

KZUP-CD is the local low-powered, Class-A independent station in Baton Rouge, Louisiana, previously affiliated with the Retro Television Network. It transmits its digital signal on UHF channel 20. It is owned by White Knight Broadcasting, and is sister station to the area's NBC affiliate, WVLA-TV.

While "KZUP-CD" is the station's official calls, the station uses "KZUP-TV" for promotional purposes.


The station signed on the air in 1999 as a WZUP-13,[1] a UPN affiliate available only on cable (TCI and later Cox channel 13). When the station went over the air on November 26, 2002, it changed its call sign to KZUP-19--originally it was going to air on channel 21 and (WB affiliate WBRL-CA was on channel 19, but this assignment was short-lived.[2] Channel 19 was once used as a translator station for local station and original UPN affiliate WBTR, and when KZUP went on the air, WBTR moved to previously-unused channel 41.[3] It became an independent station after losing the UPN's rights to Raycom Media's WBXH-CA. As an independent, it called itself "Z-19," and it primarily aired African-American-centered programming like Good Times, The Fresh Prince of Bel-Air, and The Jeffersons. For brief periods in 2005, KZUP was used to air WVLA and WGMB programming when those two stations were converting to high-definition programming.[4] KZUP became an affiliate of Retro Television Network on September 15, 2008.[5] In 2012, for unknown reasons, White Knight Broadcasting dropped RTN from KZUP, and the station currently airs a mixture of infomercials and syndicated programming using its previous logo and branding, "Z-19," although RTV ids periodically air on the station mistakenly.

On April 24, 2013, ComCorp announced the sale of its entire group to the Nexstar Broadcasting Group. WVLA and KZUP will be sold to Mission Broadcasting. Nexstar will continue to operate WVLA & KZUP under a shared service agreement, with sister stations WGMB and WBRL.[6]

KZUP is the official station of the Southern University athletic department.

Digital television[edit]

Channel Name Programming
19.1 KZUP-CA Main KZUP-CD programming


Prior to its affiliation with RTN, KZUP aired programming such as Family Court With Judge Penny, Jury Duty, The People's Court, Judge Mathis, Entertainment Tonight, Judge Joe Brown and Judge Judy.

It also aired The Bernie Mac Show, The Cosby Show, My Wife and Kids, George Lopez, Law & Order: Criminal Intent, Cheaters, Reno 911, One on One, Still Standing, Chappelle's Show and Dead Zone, and Richard Karn's first season of Family Feud during after noon and primetime.

Station slogans[edit]

  • Baton Rouge's #1 Fun Station (first slogan)
  • UPN for Baton Rouge (1999-2003)
  • Z is for me (2006-2008)
  • Go retro with Retro TV (2010-present)
  • RTV 19--more than Retro Television (2010-2012)


  1. ^ "Information Please," Baton Rouge Advocate, September 12, 1999
  2. ^ "2 Cable Stations Go Over the Air," Baton Rouge Advocate, December 15, 2002
  3. ^
  4. ^ The Advocate, October 6, 2005
  5. ^ RTN press release
  6. ^

External links[edit]